Our Latest News and Blogs
A showcase of reviews, announcements, and tips curated for our network of valued firearms retailers and technology partners in the shooting sports industry
RetailBI Q1 2025 Shooting Sports Report: Industry Forecast Worsens
Scottsdale, AZ— The latest quarterly report from Gearfire’s RetailBI confirms [...]
GoGearfire Team
April 22, 2025Gearfire Attends Kinsey’s Dealer Show for First Time, Highlighting Upcoming Integration
Landcaster, PA – February 11, 2025 – Gearfire, a leading [...]
GoGearfire Team
February 10, 2025Gearfire Unveils AXIS POS Integration with Sports South’s ‘Smart Order’ Program at SHOT Show
Gearfire, a leading provider of retail technology solutions for the [...]
GoGearfire Team
January 21, 2025Gearfire’s RetailBI Uncovers Critical Flaw in Industry Forecasting Practices
Ponte Vedra Beach, FL – Gearfire RetailBI, a leader in [...]
GoGearfire Team
May 24, 2024Zanders Sporting Goods Integration Available for Gearfire eCommerce Pro
Scottsdale, AZ, April 9, 2024 - GoGearfire is excited to [...]
GoGearfire Team
April 9, 2024RetailBI Powered By Gearfire Announces Sponsorship Role at 2023 NSSF Marketing and Leadership Summit
Scottsdale, AZ - RetailBil powered by Gearfire, the leading provider [...]
GoGearfire Team
May 1, 2023Gearfire eCommerce Pro Completes Integration with Lipsey’s Wholesale, Offering Seamless Product Placement and Dropship Services to Firearms Retailers
Scottsdale, AZ – Gearfire eCommerce Pro, the leading turnkey eCommerce [...]
GoGearfire Team
April 17, 20236 Expert Tips for Pricing Your Products Online with Gearfire eCommerce Pro
Are you excited to have a new, Gearfire eCommerce Pro [...]
GoGearfire Team
October 20, 2022RetailBI Exceeds 2,400 Reporting Retailers with $800 Million in Annual Sales
Scottsdale, AZ – RetailBI, powered by Gearfire, today announces its [...]
GoGearfire Team
September 27, 2022Gearfire Pro Propels Profit with a Conversion-Ready Storefront
Delivering an incredible customer shopping experience is critical to the [...]
GoGearfire Team
September 7, 2022For the 2nd Time, Gearfire Appears on The Inc. 5000 as One of The Fastest-Growing Private Companies in America
Scottsdale,AZ – Inc. has revealed that Gearfire, the leader in [...]
GoGearfire Team
August 18, 2022Gearfire Reinvents eCommerce for Outdoor Sports Retailers with Its Latest Evolution – Gearfire eCommerce Pro
Scottsdale, AZ – Gearfire, the leader in end-to-end technology solutions [...]
GoGearfire Team
August 10, 2022Gearfire to Serve as Education and Mobile App Sponsor for NSSF Range-Retailer Business Expo
SCOTTSDALE, AZ — Gearfire, the firearms and outdoor sports industry’s [...]
GoGearfire Team
July 5, 2022Gearfire Partners with NSSF to Support Project ChildSafe
Scottsdale, AZ – Gearfire, the leader in end-to-end technology solutions [...]
GoGearfire Team
June 22, 2022A Deep Dive into RetailBI’s Pulse and Scheduled Emails
RetailBI is a powerful online reporting tool for AXIS retailers, [...]
GoGearfire Team
April 18, 2022Gearfire’s Travis McCamish Captures First at Koenig-Ruger Precision Rifle Series AG Cup Qualifier
Gearfire, the leader in end-to-end technology solutions within the firearms, [...]
GoGearfire Team
April 14, 2022What You Should Know: ATF Open Letter Regarding Forced Reset Triggers (FRTs)
On Thursday, March 24, 2022 ATF issued an Open Letter [...]
GoGearfire Team
March 25, 2022Gearfire’s Shooting Team Captain, Travis McCamish Takes First Place at the Precision Rifle Pro Series National Qualifier
Scottsdale, AZ, March 25, 2022 – Gearfire congratulates Shooting Team [...]
GoGearfire Team
March 25, 2022Expand AXIS Point of Sale With These Integrations
It’s no secret that retailers utilizing AXIS Point of Sale [...]
GoGearfire Team
March 22, 2022Gearfire Named on Inc. Magazine’s List Of The Southwest Region’s Fastest-Growing Private Companies
Scottsdale, AZ, March 21, 2022 – Inc. magazine’s latest addition [...]
GoGearfire Team
March 21, 2022Leverage Retail Analytics from AXIS with RetailBI
In 2019, Gearfire introduced Retail Business Intelligence (RetailBI): A powerful [...]
GoGearfire Team
February 18, 2022Gearfire eCommerce 2.0 is Live! How Does it Differ From Legacy?
Compare the differences between both platforms and find out which one is right for you!
GoGearfire Team
February 10, 2022Explore Industry Insights With Gearfire’s CEO – JW Shultz
Today we’re sitting down with CEO of Gearfire, JW Shultz [...]
GoGearfire Team
February 10, 2022Gearfire Launches Firearm-Friendly Consumer Financing Solution – Gearfire Capital
Gearfire Capital is Live and Ready for Onboarding!
GoGearfire Team
January 26, 2022Gearfire Partners with Gun Accessory Supply!
A New Distributor = More Selling Power! Gearfire is proud [...]
GoGearfire Team
January 12, 2022Explore Gearfire’s UPS Group Shipping Discount Program
Start saving on UPS shipments with Gearfire!
GoGearfire Team
January 12, 2022Gearfire Sponsors NSSF’s SHOT University Online
Scottsdale, AZ, January 3, 2022 – Gearfire, the firearms, outdoor [...]
GoGearfire Team
January 3, 2022Visit Gearfire’s Booth at SHOT Show 2022 in Las Vegas
Gearfire’s team has been assembled, our gear is packed, and [...]
GoGearfire Team
December 7, 2021Attention Veterans: We’re Hiring!
Your military experience plus our Gearfire values equal a great match
GoGearfire Team
November 24, 2021Gearfire’s Shooting Team Captain, Travis McCamish Places Second at The Precision Rifle Series National Finale
Scottsdale, AZ, November 12, 2021 – Gearfire, the leader in [...]
GoGearfire Team
November 11, 2021Gearfire and 501c3 Sons of Arizona Team Up for Casino Night Charity Drive
As we head into the holiday season, we’re thinking about [...]
GoGearfire Team
November 4, 2021Gearfire’s Travis McCamish Wins Precision Rifle Series Southwest Regional Championship
Scottsdale, AZ, October 22, 2021 – Gearfire congratulates shooting team [...]
GoGearfire Team
October 22, 2021Gearfire To Exhibit at The NASGW Expo
Gearfire is excited to announce that we’ll be exhibiting at [...]
GoGearfire Team
October 6, 2021Q3, 2021 RetailBI Firearm Sales & Manufacturer Market Share Results
With the third quarter of 2021 wrapped up, it’s time [...]
GoGearfire Team
October 5, 2021FFL-Focused POS Systems, 4473 Storage & The Critical Differences
For retail FFL stores, the form that often gets utilized [...]
GoGearfire Team
September 27, 20217 Effective Strategies to Help Your FFL Succeed
With growing industry competition and a fluctuating economy, it’s tougher [...]
GoGearfire Team
September 13, 2021Gearfire Partners With Iron Valley Supply Co.
Scottsdale, AZ, September 13, 2021 – Gearfire, the firearms, outdoor [...]
GoGearfire Team
September 8, 2021Gearfire eCommerce Welcomes a New Integration: Constant Contact!
Take advantage of the newest marketing add-on in Gearfire eCommerce to grow your customer base and increase sales!
GoGearfire Team
September 2, 2021Support 2A Advocacy – Enter The Double D Foundation Precision Rifle Package Raffle!
Enter The Double D Foundation's Raffle for a chance to win a Daniel Defense rifle package, while simultaneously supporting a great cause.
GoGearfire Team
August 25, 2021Inc. Magazine Names Gearfire To The 2021 Inc. 5000
Gearfire is among America's fastest-growing private companies.
GoGearfire Team
August 23, 2021Awesome Gearfire Backgrounds For Your Desktop & Mobile Device Now Available
Just pick a size, save the image, set to wallpaper!
GoGearfire Team
August 17, 2021How to Win Back Lost Email Subscribers with Effective Re-Engagement Campaigns
Learn why your email subscribers become inactive and get inspired about winning them back with deployment of a powerful re-engagement campaign.
GoGearfire Team
July 20, 2021ATF Proposed Rule Changes Part 2
ATF 2021R-05; AG Order No. 5051-2021 – Proposed Rule (Second Bite)
GoGearfire Team
June 23, 2021Gearfire to be the Reception & WiFi Sponsor at NSSF Range-Retailer Business Expo
Gearfire is pleased to announce that we’ll be exhibiting at [...]
GoGearfire Team
June 10, 2021Gearfire is Making Its First Appearance at ICAST
Gearfire is branching out into the fishing space and we’re [...]
GoGearfire Team
June 10, 2021ATF Proposed Rule Changes Part 1
A summary of ATF's Proposed Rule 2021R-05; Definition of “Frame or Receiver” and Identification of Firearms, and how it can impact your business.
GoGearfire Team
May 25, 2021Gearfire Presents the 2021 FFLGuard Symposium
A virtual, multi-day Firearms Industry Thought Leadership Forum FOR ALL FFLs, beginning on June 2nd at the Gearfire Studio. Featuring speakers scheduled from the ATF, NSSF, NRA, ASA, NASGW, and many other firearms organizations. Presented by Gearfire, FastBound, and FFLGuard.
GoGearfire Team
April 26, 2021Retail CIO Outlook Names AXIS Among Top POS Solution Providers
Retail CIO Outlook has awarded AXIS among Top POS Solution Providers. Director of Retail Product Management Eric Wille credits the exclusive industry-specific platform to manage in-store and online sales, as well as third-party integrations to assist with customer retention and marketing capabilities.
GoGearfire Team
April 7, 2021New Location, New Point Of Sale Software. The Outpost Armory Chooses AXIS
The Outpost Armory recently upgraded their entire retail and range business with a fresh new location. Learn why they chose AXIS Point Of Sale to improve day-to-day operations, maintain ATF compliance and increase retail sales.
GoGearfire Team
April 6, 2021Post Disaster Resources For FFL Retailers
The Gearfire Team provides valuable information and resources about necessary steps your retail FFL business should take in the event of a man-made or natural disaster.
GoGearfire Team
March 29, 2021Retail Inventory Management for FFLs by Gearfire
Gearfire's Retail Inventory Management Program can help Retail FFLs leverage their Point of Sale Data to reduce operating costs while increasing inventory availability and consumer firearm and accessory sales.
GoGearfire Team
March 11, 2021Disaster Preparedness for FFL Retailers
The Gearfire Team offers advice and resources to prepare your retail FFL business for a disaster situation. Using the right technology, following ATF guidelines and having a plan can help keep your business safe, compliant and protected when disaster strikes.
GoGearfire Team
March 10, 2021Simon Peter Sport Company Implements Gearfire Solutions End-To-End
Simon Peter Sport Company implements AXIS Point Of Sale Software to complete end-to-end Gearfire Technology Solutions for their business.
GoGearfire Team
March 9, 2021The Modern Sportsman Stays Compliant and Streamlines Operations with AXIS Point Of Sale
The Modern Sportsman in Burnsville, MN is the "Twin Cities [...]
GoGearfire Team
March 2, 2021Dominion Outdoors Implements AXIS Point Of Sale and Gearfire Payments for KY Location
Dominion Outdoors claims to be "the ultimate sports store". That must be why they chose business technology services from Gearfire to manage in-store operations and merchant services.
GoGearfire Team
February 22, 2021Iron Sights Indoor Shooting Range Trusts AXIS Point Of Sale for Easy, Compliant Operations
Whether you’re training for self defense, trying out a firearm [...]
GoGearfire Team
February 16, 2021Retail CIO Outlook Names Gearfire Among Top eCommerce Solution Providers
Retail CIO Outlook has awarded Gearfire among Top Retail eCommerce Solution Providers. Chief Operating Officer Chad Seaverns explains how our affordable, turnkey solution helps independent retailers to compete with larger businesses.
GoGearfire Team
February 11, 2021Fin & Feather Implements AXIS Point Of Sale with Industry-Specific Applications
Fin & Feather chose AXIS Point Of Sale for applications like electronic form 4473 storage, eNICS and RetailBI consumer sales analytics.
GoGearfire Team
February 9, 2021AXIS Point Of Sale and CityGro Give You Customer Retention and Easy Marketing Tools
Gearfire has partnered with CityGro to integrate customer retention and marketing tools directly with AXIS Point Of Sale Software.
GoGearfire Team
February 3, 2021Dunkelberger’s Chooses AXIS Point Of Sale for Multi-Store Operations
Dunkelberger's Sports Outfitter is a family-owned business since 1972 offering [...]
GoGearfire Team
February 2, 2021Joint Force Enterprises Chooses All Gearfire Business Technology Solutions
Since 2010, Joint Force Enterprises has been a leader in [...]
GoGearfire Team
January 15, 2021Retail CIO Outlook Names Gearfire Payments Among Top Retail Payment Solution Providers
Retail CIO Outlook has awarded Gearfire Payments among Top Retail Payment Solution Providers. Executive Director Taylor Phillipps credits exceptional customer service, ease of use and seamless integration.
GoGearfire Team
January 13, 2021High Caliber Sports Converts Point Of Sale Software to AXIS
High Caliber Sports converts POS Software to AXIS, after trusting Gearfire eCommerce to sell online since 2015.
GoGearfire Team
January 5, 2021Tactical Advantage Guns Chooses AXIS Point Of Sale Software
Tactical Advantage Guns implements AXIS Point Of Sale to manage retail operations, increase sales and improve their already amazing customer experience.
GoGearfire Team
December 22, 2020Gearfire Announces Partnership With FastBound Firearms Compliance Software
Scottsdale, AZ - December 15, 2020 – Gearfire is pleased to [...]
GoGearfire Team
December 15, 2020Survival Trail Chooses AXIS Point Of Sale With Gearfire EComm Integration
Survival Trail implements AXIS Point Of Sale Software with Gearfire eCommerce Integration to offer more inventory to customers than can ever be stocked in-store.
GoGearfire Team
December 14, 2020The Guns Store Chooses AXIS Point Of Sale, the #1 Point Of Sale Solution for Gun Stores.
The Guns Store has trusted Gearfire to help them sell online since 2017. Recently, the business implemented AXIS Point Of Sale as well.
GoGearfire Team
December 2, 2020Ammo A-Z Chooses AXIS Point Of Sale and Gearfire eCommerce to Manage Business Growth
As Ammo A-Z continues its path of consistent growth, they trust Gearfire's business technology solutions to facilitate and manage it.
GoGearfire Team
December 2, 2020Need Help? Here are Gearfire’s Support Teams and How to Reach Them.
Bookmark this post for quick access to support services for Gearfire eCommerce, Payments and AXIS Point Of Sale.
GoGearfire Team
November 25, 2020Mountain Valley Armory Incorporates All Gearfire Business Technology Solutions
Mountain Valley Armory is the latest FFL Retailer to implement Gearfire's end-to-end business technology solutions.
GoGearfire Team
November 24, 2020D5 Ranges Morengo Implements AXIS Point Of Sale With Industry-Specific Applications
AXIS™ Point of Sale gives the large-scale operations of D5 Ranges Marengo the opportunity to significantly reduce costs while better serving their customers, and remaining ATF Compliant.
GoGearfire Team
November 17, 2020Gearfire Teams With 102.5 KNIX For Million Meal Crusade Food Drive
The Million Meal Crusade helps St. Vincent De Paul feed families in need throughout the Phoenix Metropolitan area.
GoGearfire Team
November 16, 2020Gearfire Introduces Online Support Center for eCommerce and AXIS Point Of Sale Self-Help
If you have questions or need assistance with the functionality of Gearfire eCommerce or AXIS Point Of Sale, self-help options are available online, all in one place.
GoGearfire Team
November 12, 2020Bullet & Barrel LLC, NSSF 5-Star Range, Chooses AXIS
Bullet & Barrel, LLC is the newest NSSF 5-Star Range to implement AXIS Point Of Sale Software to boost sales and streamline industry-specific retail operations.
GoGearfire Team
November 11, 2020Stock & Barrel Gun Club Chooses AXIS for Multi-Store and Range Management
Stock & Barrel Gun Club is a "next generation [...]
GoGearfire Team
November 3, 2020Engage Armament is the Newest User of All Gearfire Services
Engage Armament is a unique FFL retailer, manufacturer and importer in Rockville, MD who recently implemented AXIS Point Of Sale to compliment all of Gearfire's services.
GoGearfire Team
October 26, 2020Gearfire Welcomes Sunset Hill Shooting Range As The Newest AXIS User
Sunset Hill Shooting Range in Henryville, PA implements AXIS™ Point Of Sale Software integrated with Gearfire Payments merchant services.
GoGearfire Team
October 19, 2020Silver Bullet Firearms Implements All Gearfire Solutions
Silver Bullet Firearms is the newest shooting sports retailer to trust Gearfire eCommerce, AXIS Point Of Sale, and Gearfire Payments to help grow their business!
GoGearfire Team
October 19, 2020Arizona Elk Hunt 2020 – 8 Years in the Making
Adam Mclain, Gearfire's Director of Consumer Products, gives us all of the details of his recent archery elk hunt that took 8 long years to come together.
GoGearfire Team
October 19, 2020Vandalia Range and Armory – NSSF 5 Star Range Adds AXIS Point Of Sale
Another NSSF 5-Star Range chooses AXIS Point of Sale! Vandalia Range and Armory trusts Gearfire's technology solutions to enhance their business.
GoGearfire Team
September 30, 2020#GUNVOTE – Join Our Effort To Preserve Our Industry
2020 is a critical election year. The NSSF #GUNVOTE campaign needs your support to reach the almost 5 million recent first-time gun buyers.
GoGearfire Team
September 18, 2020Ace Sporting Goods Is The Newest User Of AXIS Point Of Sale
Ace Sporting Goods chooses AXIS™ Point Of Sale to streamline business operations, cut costs and increase sales. Find them just north of Washington, PA.
GoGearfire Team
September 18, 2020Why Your Indoor Shooting Range Should Be Using HEPA Filters
If you’re a shooting sports retailer with an indoor shooting range, you might not think much about the choice of filters used in your ventilation and air filtration system.
GoGearfire Team
September 17, 2020Surviving 2020 – Panic Buying and the State of the Firearms Industry
The firearms industry has gone through some “adjustments” in recent months.
GoGearfire Team
September 17, 2020Sprague’s Sports Chooses AXIS Point Of Sale with Gearfire eComm Integration
In business in the same location since 1956, Sprague’s Sports is a full line shooting sports retailer in Yuma, Arizona.
GoGearfire Team
September 17, 2020Sig Sauer “Buy Now” Capability Added To SigSauer.com
Thanks to Gearfire’s technology integrations, Sig Sauer “Buy Now” capability has been added to sigsauer.com.
GoGearfire Team
September 17, 2020Nardis Gun Club Chooses AXIS Point Of Sale for a Third Location
Three stores and counting! Nardis Gun Club is the home of San Antonio’s Premier Indoor Gun Rages.
GoGearfire Team
September 17, 2020JMJ Firearms LLC Chooses AXIS Point Of Sale With Gearfire Integration
JMJ Firearms LLC in Mechanicsville, MD has been a Gearfire eCommerce customer since May, 2019.
GoGearfire Team
September 17, 2020GoGearfire! Please Join Us On Our All New Facebook Business Page.
Gearfire is moving our services… to a new home on Facebook. Like and Follow us @GoGearfire!
GoGearfire Team
September 17, 2020Family Owned Glauber’s Sports is the Newest AXIS Point Of Sale User
Glauber’s Sports, one of the largest gun dealers in “Kentuckiana”, has chosen AXIS Point Of Sale software to manage their specific business needs.
GoGearfire Team
September 17, 2020Euless Guns and Ammo Chooses AXIS Point of Sale and Gearfire
Euless Guns and Ammo is the newest firearms retailer to choose AXIS Point Of Sale software to help grow their business.
GoGearfire Team
September 17, 2020Cape Gun Works Implements Gearfire End-To-End Services
Cape Gun Works is Cape Cod’s newest full service indoor shooting range, pro shop and training facility.
GoGearfire Team
September 17, 2020AXIS Point Of Sale Software – Gearfire’s Retail Management System
AXIS Point of Sale Software is a comprehensive POS and Retail Management System designed for the shooting and outdoor sports industry.
GoGearfire Team
September 17, 2020Agis Arms Chooses AXIS Point Of Sale to Compliment Modern Shooting Range
Join us in welcoming Agis Arms in Houston, TX as the newest user of AXIS Point Of Sale!
GoGearfire Team
September 17, 2020Action Impact Uses AXIS Point Of Sale for Multi-Store and Range Functionality
Action Impact is a Firearms Sales and Training Organization based in South East Michigan, offering firearms and classes nationwide.
GoGearfire Team
September 17, 2020A Digital Marketing Solution When Selling Firearms Online
Digital marketing opportunities for firearms retailers are limited.
GoGearfire Team
September 17, 20202020 Form 4473 Training Course Now Available Online From NSSF
According to our friends at NSSF®, The Bureau of Alcohol, Tobacco, Firearms and Explosives has begun mailing starter packets of the new Form 4473 to all Federal Firearm License holders.
GoGearfire Team
September 17, 2020Veteran Owned 717 Armory Joins the AXIS Family
717 Armory, in Harrisburg, PA is the newest shooting, archery and outdoor sports retailer to implement AXIS Point Of Sale software to their store.
GoGearfire Team
September 16, 2020Great Guns Chooses a Great POS Software – AXIS™!
Great Guns in Liberty, MO has been serving the Kansas City Metro and northland community since 1981. We are proud to welcome them as the newest member of the AXIS Point Of Sale family!
GoGearfire Team
September 16, 2020Welcome Baits & Barrels as the Newest User of AXIS Point Of Sale
Baits & Barrels in Riverhead, NY is the newest retailer to implement AXIS Point of Sale Software!
GoGearfire Team
September 15, 2020Trigger Action Sports is the Newest User of AXIS Point Of Sale
Join us in welcoming Trigger Action Sports as the newest user of AXIS Point Of Sale Software! Located in Little Chute, WI.
GoGearfire Team
September 5, 2020