Our Latest News and Blogs

Shipping rates is a critical piece of your eCommerce strategy, [...]

Scottsdale, AZ— The latest quarterly report from Gearfire’s RetailBI confirms [...]

Landcaster, PA – February 11, 2025 – Gearfire, a leading [...]

RetailBI is proud to announce the release of the 2024 [...]

Gearfire, a leading provider of retail technology solutions for the [...]

Ponte Vedra Beach, FL – Gearfire RetailBI, a leader in [...]

Scottsdale, AZ, April 9, 2024 - GoGearfire is excited to [...]

Scottsdale, AZ - RetailBil powered by Gearfire, the leading provider [...]

Scottsdale, AZ – Gearfire eCommerce Pro, the leading turnkey eCommerce [...]

Are you excited to have a new, Gearfire eCommerce Pro [...]

Scottsdale, AZ – RetailBI, powered by Gearfire, today announces its [...]

Delivering an incredible customer shopping experience is critical to the [...]

Scottsdale,AZ – Inc. has revealed that Gearfire, the leader in [...]

Scottsdale, AZ – Gearfire, the leader in end-to-end technology solutions [...]

SCOTTSDALE, AZ — Gearfire, the firearms and outdoor sports industry’s [...]

Scottsdale, AZ – Gearfire, the leader in end-to-end technology solutions [...]

RetailBI is a powerful online reporting tool for AXIS retailers, [...]

Gearfire, the leader in end-to-end technology solutions within the firearms, [...]

On Thursday, March 24, 2022 ATF issued an Open Letter [...]

Scottsdale, AZ, March 25, 2022 – Gearfire congratulates Shooting Team [...]

It’s no secret that retailers utilizing AXIS Point of Sale [...]

Scottsdale, AZ, March 21, 2022 – Inc. magazine’s latest addition [...]

In 2019, Gearfire introduced Retail Business Intelligence (RetailBI): A powerful [...]

Compare the differences between both platforms and find out which one is right for you!

Today we’re sitting down with CEO of Gearfire, JW Shultz [...]

Gearfire Capital is Live and Ready for Onboarding!

A New Distributor = More Selling Power! Gearfire is proud [...]

Start saving on UPS shipments with Gearfire!

Scottsdale, AZ, January 3, 2022 – Gearfire, the firearms, outdoor [...]

Gearfire’s team has been assembled, our gear is packed, and [...]

Your military experience plus our Gearfire values equal a great match

Scottsdale, AZ, November 12, 2021 – Gearfire, the leader in [...]

As we head into the holiday season, we’re thinking about [...]

Scottsdale, AZ, October 22, 2021 – Gearfire congratulates shooting team [...]

Gearfire is excited to announce that we’ll be exhibiting at [...]

With the third quarter of 2021 wrapped up, it’s time [...]

For retail FFL stores, the form that often gets utilized [...]

With growing industry competition and a fluctuating economy, it’s tougher [...]

Scottsdale, AZ, September 13, 2021 – Gearfire, the firearms, outdoor [...]

Take advantage of the newest marketing add-on in Gearfire eCommerce to grow your customer base and increase sales!

Enter The Double D Foundation's Raffle for a chance to win a Daniel Defense rifle package, while simultaneously supporting a great cause.

Gearfire is among America's fastest-growing private companies.

Just pick a size, save the image, set to wallpaper!

Learn why your email subscribers become inactive and get inspired about winning them back with deployment of a powerful re-engagement campaign.

ATF 2021R-05; AG Order No. 5051-2021 – Proposed Rule (Second Bite)

Gearfire is pleased to announce that we’ll be exhibiting at [...]

Gearfire is branching out into the fishing space and we’re [...]

A summary of ATF's Proposed Rule 2021R-05; Definition of “Frame or Receiver” and Identification of Firearms, and how it can impact your business. 

A virtual, multi-day Firearms Industry Thought Leadership Forum FOR ALL FFLs, beginning on June 2nd at the Gearfire Studio. Featuring speakers scheduled from the ATF, NSSF, NRA, ASA, NASGW, and many other firearms organizations. Presented by Gearfire, FastBound, and FFLGuard.

Retail CIO Outlook has awarded AXIS among Top POS Solution Providers. Director of Retail Product Management Eric Wille credits the exclusive industry-specific platform to manage in-store and online sales, as well as third-party integrations to assist with customer retention and marketing capabilities.

The Outpost Armory recently upgraded their entire retail and range business with a fresh new location. Learn why they chose AXIS Point Of Sale to improve day-to-day operations, maintain ATF compliance and increase retail sales.

The Gearfire Team provides valuable information and resources about necessary steps your retail FFL business should take in the event of a man-made or natural disaster.

Gearfire's Retail Inventory Management Program can help Retail FFLs leverage their Point of Sale Data to reduce operating costs while increasing inventory availability and consumer firearm and accessory sales.

The Gearfire Team offers advice and resources to prepare your retail FFL business for a disaster situation. Using the right technology, following ATF guidelines and having a plan can help keep your business safe, compliant and protected when disaster strikes.

Simon Peter Sport Company implements AXIS Point Of Sale Software to complete end-to-end Gearfire Technology Solutions for their business.

The Modern Sportsman in Burnsville, MN is the "Twin Cities [...]

Dominion Outdoors claims to be "the ultimate sports store". That must be why they chose business technology services from Gearfire to manage in-store operations and merchant services.

Whether you’re training for self defense, trying out a firearm [...]

Retail CIO Outlook has awarded Gearfire among Top Retail eCommerce Solution Providers. Chief Operating Officer Chad Seaverns explains how our affordable, turnkey solution helps independent retailers to compete with larger businesses.

Fin & Feather chose AXIS Point Of Sale for applications like electronic form 4473 storage, eNICS and RetailBI consumer sales analytics.

Gearfire has partnered with CityGro to integrate customer retention and marketing tools directly with AXIS Point Of Sale Software.

Dunkelberger's Sports Outfitter is a family-owned business since 1972 offering [...]

Since 2010, Joint Force Enterprises has been a leader in [...]

Retail CIO Outlook has awarded Gearfire Payments among Top Retail Payment Solution Providers. Executive Director Taylor Phillipps credits exceptional customer service, ease of use and seamless integration.

High Caliber Sports converts POS Software to AXIS, after trusting Gearfire eCommerce to sell online since 2015.

Tactical Advantage Guns implements AXIS Point Of Sale to manage retail operations, increase sales and improve their already amazing customer experience.

Scottsdale, AZ - December 15, 2020 – Gearfire is pleased to [...]

Survival Trail implements AXIS Point Of Sale Software with Gearfire eCommerce Integration to offer more inventory to customers than can ever be stocked in-store.

The Guns Store has trusted Gearfire to help them sell online since 2017. Recently, the business implemented AXIS Point Of Sale as well.

As Ammo A-Z continues its path of consistent growth, they trust Gearfire's business technology solutions to facilitate and manage it.

Bookmark this post for quick access to support services for Gearfire eCommerce, Payments and AXIS Point Of Sale.

Mountain Valley Armory is the latest FFL Retailer to implement Gearfire's end-to-end business technology solutions.

AXIS™ Point of Sale gives the large-scale operations of D5 Ranges Marengo the opportunity to significantly reduce costs while better serving their customers, and remaining ATF Compliant.

The Million Meal Crusade helps St. Vincent De Paul feed families in need throughout the Phoenix Metropolitan area.

If you have questions or need assistance with the functionality of Gearfire eCommerce or AXIS Point Of Sale, self-help options are available online, all in one place.

Bullet & Barrel, LLC is the newest NSSF 5-Star Range to implement AXIS Point Of Sale Software to boost sales and streamline industry-specific retail operations.

‍ Stock & Barrel Gun Club is a "next generation [...]

Engage Armament is a unique FFL retailer, manufacturer and importer in Rockville, MD who recently implemented AXIS Point Of Sale to compliment all of Gearfire's services.

Sunset Hill Shooting Range in Henryville, PA implements AXIS™ Point Of Sale Software integrated with Gearfire Payments merchant services.

Silver Bullet Firearms is the newest shooting sports retailer to trust Gearfire eCommerce, AXIS Point Of Sale, and Gearfire Payments to help grow their business!

Adam Mclain, Gearfire's Director of Consumer Products, gives us all of the details of his recent archery elk hunt that took 8 long years to come together.

We are going big at SHOT Show 2022!

Another NSSF 5-Star Range chooses AXIS Point of Sale! Vandalia Range and Armory trusts Gearfire's technology solutions to enhance their business.

2020 is a critical election year. The NSSF #GUNVOTE campaign needs your support to reach the almost 5 million recent first-time gun buyers.

Ace Sporting Goods chooses AXIS™ Point Of Sale to streamline business operations, cut costs and increase sales. Find them just north of Washington, PA.

If you’re a shooting sports retailer with an indoor shooting range, you might not think much about the choice of filters used in your ventilation and air filtration system.

The firearms industry has gone through some “adjustments” in recent months.

In business in the same location since 1956, Sprague’s Sports is a full line shooting sports retailer in Yuma, Arizona.

Thanks to Gearfire’s technology integrations, Sig Sauer “Buy Now” capability has been added to sigsauer.com.

Three stores and counting! Nardis Gun Club is the home of San Antonio’s Premier Indoor Gun Rages.

JMJ Firearms LLC in Mechanicsville, MD has been a Gearfire eCommerce customer since May, 2019.

Gearfire is moving our services… to a new home on Facebook. Like and Follow us @GoGearfire!

Glauber’s Sports, one of the largest gun dealers in “Kentuckiana”, has chosen AXIS Point Of Sale software to manage their specific business needs.

Euless Guns and Ammo is the newest firearms retailer to choose AXIS Point Of Sale software to help grow their business.

Cape Gun Works is Cape Cod’s newest full service indoor shooting range, pro shop and training facility.

AXIS Point of Sale Software is a comprehensive POS and Retail Management System designed for the shooting and outdoor sports industry.

Join us in welcoming Agis Arms in Houston, TX as the newest user of AXIS Point Of Sale!

Action Impact is a Firearms Sales and Training Organization based in South East Michigan, offering firearms and classes nationwide.

Digital marketing opportunities for firearms retailers are limited.

According to our friends at NSSF®, The Bureau of Alcohol, Tobacco, Firearms and Explosives has begun mailing starter packets of the new Form 4473 to all Federal Firearm License holders.

717 Armory, in Harrisburg, PA is the newest shooting, archery and outdoor sports retailer to implement AXIS Point Of Sale software to their store.

Great Guns in Liberty, MO has been serving the Kansas City Metro and northland community since 1981. We are proud to welcome them as the newest member of the AXIS Point Of Sale family!

Baits & Barrels in Riverhead, NY is the newest retailer to implement AXIS Point of Sale Software!

Join us in welcoming Trigger Action Sports as the newest user of AXIS Point Of Sale Software! Located in Little Chute, WI.