AXIS Point of Sale: Retail Management System for Firearms Retailers

Complete compliance, range management, and multi-location inventory control built for established outdoor sports retailers.

AXIS is a complete retail management system designed for FFL dealers, built to automate compliance, simplify shooting range management, connect with leading distributors, and streamline every in-store transaction. With AXIS, your point of sale becomes part of a larger system that runs your entire operation.

The most trusted POS solution by five-star ranges

Why AXIS? A Complete Retail Management System

Most point-of-sale systems stop at the register. AXIS unifies your entire operation into one seamless platform:

Compliance built in, not bolted on
Bound book, e4473, eNICS, NFA workflows, and audit logs that track every action.

Retail operations streamlined
POS, inventory management, replenishment automation, purchasing, and business intelligence.

Range management integrated
Memberships, lane scheduling, rentals, and classes.

Scalable by design
From established single-store FFLs to regional chains with centralized reporting and inventory control.

Supported by experts

A US-based support team dedicated exclusively to AXIS, delivering expert training, seamless data conversion, and ongoing live assistance.

While competitors stop at the point of sale, AXIS raises the bar with a true retail management system that unifies compliance, operations, and growth.

Retail Operations: Drive Efficiency and Profitability

Track on-hand inventory across every department and location. Define retail pricing, avoid out-of-stocks, and view wholesale costs from 12 integrated distributors to make smarter purchasing decisions. Learn more about Gearfire inventory management.

AXIS Auto-Order monitors stock levels, analyzes sales trends, and automatically reorders through integrated distributor feeds to keep your shelves stocked with confidence.

AXIS includes a built-in reporting engine that gives you clear visibility into sales, inventory, employee performance, and profitability, all without the need for spreadsheets.

For deeper insights, AXIS pairs seamlessly with Gearfire RetailBI (included at no cost for AXIS users), providing advanced dashboards and market benchmarking to guide smarter decisions.

An intuitive register delivers fast, secure checkout with full support for promotions, upsells, layaway, special orders, and guard-railed firearm transaction workflows.

AXIS also simplifies customer management by keeping purchase history, notes, and forms of identification in one profile, while supporting house accounts for added flexibility.

It integrates seamlessly with Gearfire Payments for firearm-friendly credit card processing. AXIS also supports financing options like Credova Buy Now, Pay Later for customers who want more purchasing flexibility.

Connect to Gearfire eCommerce Pro for synced inventory, pricing, and sales data across online and in-store channels. Today, 43% of AXIS dealers already integrate eCommerce directly with their store operations.

POS Integrations That Expand What AXIS Can Do

AXIS connects with trusted partners across range management, waivers, marketing, payments, and customer engagement, so your retail workflows stay efficient and in sync. Several partners support more than one function, with cross-over between range management, waiver collection, and marketing tools.

Range & Waiver Management

  • RangeWorks, ShotPro, Smartwaiver, AIQ, and Patch streamline lane check-in, range operations, class registration, digital waiver collection, and customer signatures directly inside AXIS.

Marketing & CRM

  • ActiveCampaign, AIQ, Patch (lite), and ShotPro help you automate customer follow-up, send promotional texts and emails, and personalize in-store engagement based on sales history.

Payments & Financing

  • Gearfire Payments offers unified, FFL-friendly payment processing for in-store and online sales. Credova Buy Now, Pay Later allows qualified customers to purchase high-ticket items with flexible monthly payments.

Distributor Integrations

sports south logo
Zanders Sporting Goods Gogoearfire Retailer
Bill Hicks & Company Gogearfire Retailer
Chattanooga Shooting Supplies Gogearfire Retailer
Gun Accessory Supply Gogearfire Distributor
Camfour Gogearfire distributor
Crow Gogearfire Distributor
Iron Valley Gogearfire Distributor

AXIS connects to 12 firearms distributors for real-time inventory access, purchase order workflows, and Smart Order replenishment automation

Firearm Compliance: Protect Your FFL

From acquisition to disposition, AXIS ensures your compliance processes are organized and audit-ready.

  • Digital 4473: Simplify purchases and securely store records. 62% of AXIS dealers use our built-in 4473, and 69% of those also use eStorage.

  • Bound Book & A&D: Dealer, Class III/NFA, and Gunsmithing bound books, fully integrated with process guardrails to ensure accuracy.

  • eNICS Integration: Process background checks directly in AXIS for faster, more accurate approvals. Nearly half of dealers in eligible states already process eNICS inside AXIS.

  • Gun Tracing: Seamlessly integrated into the eNICS process, cross-check firearm serial numbers against the NCIC Stolen Gun File to effortlessly execute due diligence

  • NFA/Class III: Manage restricted items with dedicated bound books and workflows tailored to ATF requirements.

  • Gunsmithing Work Orders: AXIS provides a dedicated bound book and guard-railed processes for gunsmithing so that you can track every action and part with timestamps and user data. Even complex scenarios, like sending firearms to manufacturers, are handled with clarity and compliance.

Competitor gap: Square, Clover, and other generic POS systems require manual workarounds or third-party plugins. AXIS was built for firearms compliance from the start.

With integrated e4473, bound books, and audit-ready reporting, AXIS helps you pass audits with confidence.

Disclaimer: AXIS RMS assists with ATF compliance processes but does not replace legal counsel. Dealers are responsible for adherence to all federal, state, and local regulations.

Shooting Range Management: Retail and Range Together

Other systems treat the range as an afterthought. AXIS manages your range as a growth engine. AXIS includes the same range capabilities Gearfire offers through its dedicated resources for shooting ranges, built directly into the retail management system.

  • Lane Scheduling & Reservations: Manage bookings and lane assignments in real time. Half of AXIS dealers already use our Range module.

  • Memberships & Incentives: Automate recurring billing, perks, and renewals. 58% of dealers leverage AXIS memberships to boost loyalty.

  • Firearm Rentals: Assign and track rental firearms with usage history and maintenance requirements for rental inventory.

  • Classes & Education: Run profitable training programs, certifications, and events.

  • Shooter Profiles: Store waivers, activity history, and membership status for a seamless check-in experience. 70% of ranges on AXIS pair it with waiver integrations.

Competitor gap: Other POS systems treat the range as an afterthought. AXIS manages your range as a growth engine.

Scalability for Every Stage of Growth

Whether you’re opening your first store or running multiple locations, AXIS scales with your business.

  • Centralized reporting across all registers and stores in your organization.
  • Multi-location management with corporate oversight.
  • Cloud-based access combined with secure data ownership.

By unifying retail operations into a single source of truth, AXIS gives you unmatched visibility and control.

With AXIS, you never outgrow your system.

Seamless Implementation and World-Class Support

Most FFLs switching to AXIS are coming from outdated or underperforming systems. That transition can feel overwhelming. With AXIS, implementation becomes an advantage.

Expert Data Conversion

Existing records, bound books, and customers are migrated with precision, so nothing is lost in the transition.

Dedicated Implementation Team

From setup to go-live, our experts guide you through system configuration and training to ensure a smooth and confident launch.

Staff Training

In-depth training gets your employees comfortable and productive with AXIS from day one.

Comprehensive Knowledge Base

Clear, well-documented resources are always available to empower your staff long after launch.

Ongoing Live Support

Our US-based team dedicated exclusively to AXIS provides fast, responsive assistance whenever you need it. You’re backed by industry specialists, not generalists.

Outstanding Customer Feedback

AXIS support consistently outpaces industry standards. Many retailers say it is the number-one reason they switched, and why they will never leave.

With AXIS, implementation is not a hurdle. It is a strength. You get a proven process that minimizes downtime, maximizes confidence, and keeps your business running smoothly from day one.

With AXIS, implementation is not a hurdle—it’s a strength. You get a proven process that minimizes downtime, maximizes confidence, and keeps your business running smoothly from day one.

They migrated our data, trained our staff, and had us running smoothly in weeks.

“Switching systems was the part we dreaded most, but the AXIS implementation team at Gearfire made it painless. They migrated our data, trained our staff, and had us running smoothly in weeks. The ongoing support is night-and-day compared to our old provider. Gearfire’s team is responsive, knowledgeable, and dedicated. Choosing AXIS was the best decision we’ve made for our business.”

Gun Store and Range in Dallas, TX

Who Uses AXIS?

  • Licensed Firearm Dealers (FFLs): Need POS and compliance built into one system.

  • Multi-Location Retailers: Require centralized inventory control and organizational reporting.

  • Hybrid Stores with Ranges: Want retail and range management unified in one place

  • Sporting Goods Stores with Firearms: Need to manage regulated and non-regulated inventory seamlessly.
  • New FFL Startups: Looking for a turnkey system with minimal learning curve and US-based support.
  • Gun-try Clubs: High-end destinations that combine retail, range, and lifestyle amenities like lounges, restaurants, and cigar rooms. AXIS unifies compliance, membership, events, and retail sales, enabling these clubs to deliver a seamless customer experience.

  • Smaller shops, home-based FFLs, or new dealers may want to compare Gearfire’s point of sale options to find the right fit.

Proof From the Field

“With AXIS, we grew from a few hundred thousand annually to over $12 million last year. The system streamlined our operations and kept us compliant at every step.”

— Ammo AZ & Zeus Arms Manufacturing

“AXIS transformed how we run our range. Lane scheduling, memberships, and waivers are all in one place. What used to take hours now happens in minutes.”

— Indoor Range, Tampa, FL

“With multiple locations, we needed centralized reporting and consistent compliance across stores. AXIS gives us complete visibility and control.”

— Regional Firearm Retailer, Oklahoma City, OK

Adoption by the Numbers

0%
Use AXIS e4473
0%
Adopt eStorage
0%
Run AXIS Range
0%
Leverage Memberships
0%
Rely on Gunsmithing
0%
Integrate eCommerce
0%
Of NSSF 5-Star ranges choose AXIS

Trusted by thousands of firearm retailers nationwide.

Key Differentiators vs. Other POS Systems

  • Compliance-First Design: Built for FFLs, not retrofitted.

  • Complete Gearfire Ecosystem: Connects POS, eCommerce, RetailBI, Gearfire Payments, and distributors in one flow

  • Memberships, lanes, rentals, and classes, all included

  • Proven Scalability: Works for single shops and regional chains alike.
  • Expert Support: US-based, firearms-savvy team that sticks with you long term.

While competitors stop at the point of sale, AXIS, by Gearfire, raises the bar with a true Retail Management System that unifies compliance, operations, and growth.

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About AXIS Point of Sale

AXIS Point of Sale, powered by Gearfire, is a retail management system designed for established independent outdoor sports retailers with serious operational depth. It is purpose-built for licensed firearms dealers, shooting ranges, multi-location retailers, and high-volume specialty outdoor operations that require deep compliance workflows, integrated range management, and enterprise-level inventory control.

AXIS includes built-in e4473, eNICS, bound book management, NFA workflows, and gunsmithing work order tracking, all integrated directly into the point of sale rather than managed in separate systems. It supports lane scheduling, membership billing, rental tracking, class registration, and shooter profiles for retailers who operate ranges alongside their retail floor.

AXIS connects to 12 major firearms distributors including Sports South, Zanders, Davidson’s, RSR Group, Lipsey’s, Bill Hicks & Co, Chattanooga Shooting Supply, Camfour / Hill Country, Crow Wholesale, Gun Accessory Supply (GAS), Hicks, and Iron Valley Supply Co for real-time inventory access and replenishment automation. It integrates with Gearfire Payments for FFL-friendly payment processing, and with marketing, waiver, and CRM platforms to support the full operational picture of a complex firearms and range retail business.

AXIS is offered by Gearfire, a retail technology company serving independent outdoor sports retailers, with a specialization in firearms dealers, shooting ranges, and multi-location specialty retail operations.

Protect Your FFL. Simplify Operations. Grow with Confidence.

AXIS unifies compliance, POS, inventory, and range management into one Retail Management System built for firearms retailers.

Contact us today!

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Frequently Asked Questions About AXIS

AXIS is Gearfire’s retail management system for independent outdoor sports retailers. It covers point of sale, inventory, purchasing, compliance, range management, and reporting in a single platform built specifically for firearms dealers, ranges, and specialty outdoor retailers.

AXIS is designed for established retailers with operational complexity: FFL dealers, retailers with shooting ranges, multi-location operators, and high-volume stores that need more than a standard point-of-sale terminal.

AXIS includes built-in e4473, eNICS integration, bound book management for Dealer, Class III, NFA, and Gunsmithing operations, gun tracing through the NCIC Stolen Gun File, and NFA-specific workflows. Compliance is embedded in the transaction, not managed separately.

Yes. AXIS includes lane scheduling and reservations, membership billing, firearm rentals, class and event registration, and shooter profiles. It also has integration options for online range and waiver management with Smartwaiver, ShotPro, and RangeWorks.

AXIS connects to 12 firearms distributors: Bill Hicks & Co, Camfour / Hill Country, Chattanooga Shooting Supply, Crow Wholesale, Davidson’s, Gun Accessory Supply (GAS), Hicks, Iron Valley Supply Co (formerly Bangers), Lipsey’s, RSR Group, Sports South, and Zanders. All connect for real-time inventory access and purchase order workflows.

AXIS integrates with Gearfire Payments for unified, FFL-friendly payment processing in-store, and via Gearfire eCommerce for online sales. Credova is available for buy-now-pay-later financing on high-ticket purchases.

The AXIS implementation team manages data conversion, system configuration, and staff training. Existing records, bound books, and customer data are migrated before go-live. US-based support continues after launch.

Yes. Gearfire offers additional point-of-sale solutions designed for different operational needs, including Gearfire Point of Sale for smaller or growing shops. Compare Gearfire’s point of sale options to find the right fit.