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Zanders Sporting Goods Integration Available for Gearfire eCommerce Pro featured img
Partners, Press Release

Zanders Sporting Goods Integration Available for Gearfire eCommerce Pro

Gearfire eCommerce Pro expands roster of integrated distributors to eight (8) with the addition of Zanders Sporting Goods.

April 9, 2024

Scottsdale, AZ, April 9, 2024 – GoGearfire is excited to announce, the Zanders Sporting Goods integration with Gearfire eCommerce Pro is now available. The completion of the Zanders Sporting Goods integration with GoGearfire’s new ecommerce platform has been highly anticipated and marks a milestone in GoGearfire’s mission to partner with all of the leading distributors in the shooting sports industry.

Gearfire sites utilizing the integration will benefit from synchronized inventory quantities and account specific wholesale costs, reducing the risk of overselling and ensuring accurate pricing calculations. The eCommerce Pro platform may also leverage ‘Insta-Click’ purchase ordering for sales being fulfilled by Zanders Sporting Goods. To the consumer’s delight, this automated ordering feature provides the quickest fulfillment possible, while also streamlining the procurement process, saving time and money. Additionally, shoppers and retailers will enjoy the convenience and flexibility of dropship fulfillment, with options for direct-to-consumer shipping or delivery of firearms to a buyer’s Federal Firearms Licensee (FFL) of choice.

Zanders has been serving U.S. firearms dealers for well over 50 years and warehouses more than 40,000 unique products, including archery and camping products. GoGearfire and Zanders Sporting Goods have had an established partnership dating back their first software integration in 2018. The latest interface between the two companies ensures the long standing collaboration continues well into the future.

“Our partnership with Zanders Sporting Goods underscores our commitment to delivering comprehensive solutions that empower retailers to succeed in today’s competitive landscape,” said Chad Seaverns Chief Operations Officer at GoGearfire, LLC. “By integrating with Zanders, we’re providing our retailers with access to a wider range of products and services, further enhancing their ability to meet their customer demands and drive growth through online channels.”

Stefanie Zanders, CEO of Zanders Sporting Goods, states, “Gearfire’s vision of the future of sporting goods retail perfectly aligns with our approach to customer service. Their solutions have not only enhanced our capacity to deliver outstanding value to our shared customers but have also revolutionized the way they operate.” She further adds, “Our joint commitment to providing retailers with the tools and services needed to be competitive, regardless of their size, has materialized through our latest integration project.”

About GoGearfire

Since 2012, GoGearfire has been at the forefront of providing comprehensive software solutions designed to empower firearms retailers and shooting range operators by addressing their complex regulatory challenges and operational needs. Seamlessly integrating e-commerce, point of sale (POS), range management, credit card processing and consumer financing services, GoGearfire provides a true end-to-end technology solution for businesses to confidently navigate the modern shooting sports landscape with efficiency and profitability. For more information, visit

About Zanders Sporting Goods

Zanders Sporting Goods is a 100% wholesale distributor located in Sparta, IL. Zanders has been in business since 1962 and is proudly an all-woman owned company. Committed to outstanding customer service and providing dealers with the resources they need to be successful, Zanders provides a level of service that is unmatched in our industry. For more information, visit