Small Footprint, Grand Vision
About Gearfire
Gearfire started where every great FFL story starts: behind the counter. The idea originated from a gun store owner trying to run a more efficient retail operation and reach customers beyond the local market. That vision became a software platform built specifically for the firearm industry, designed by people who understand the unique demands of regulated retail.
Today, Gearfire is one of the largest firearm retail technology companies in the United States. Over 2,000 firearm retailers, shooting ranges, archery pro shops, and outdoor specialty stores run their operations on the Gearfire platform. The company has spent 14+ years building software for an industry that mainstream retail platforms were never designed to support.
Headquartered in Scottsdale, Arizona, Gearfire serves independent specialty outdoor retailers across firearms, archery, hunting, fishing, and outdoor categories.
Snapshot
A Complete Platform for Firearm and outdoor Retail
Gearfire builds the technology FFL dealers and specialty outdoor retailers need to run their businesses, sell online, process payments, and stay compliant. The platform is built as a connected ecosystem, so retailers can adopt the tools that fit their operation and add more as they grow.
Industries We Serve
Gearfire serves independent specialty outdoor retailers across multiple verticals. Each retail category has distinct operational needs, and the platform adapts to fit each one without forcing every business into the same workflow.
- Firearm retailers: FFL dealers, gun stores, hybrid retail-and-range operations, and multi-location chains
- Shooting ranges: Indoor and outdoor shooting ranges with lane scheduling, memberships, rentals, and class programming
- Home-based FFLs: Smaller home-based FFL operations running compliant businesses from a residential location
- Archery pro shops: Bow tuning, work order management, and UPC-driven inventory for accessories and apparel
- Hunting and outdoor retailers: Seasonal inventory management, diverse product categories, and integrated ecommerce
- Clothing and apparel retailers: Fashion and apparel-focused specialty outdoor stores
Why Gearfire
Most retail technology was not built for the firearm industry. Generic POS systems treat compliance as an afterthought. Mainstream payment processors restrict firearm sales. Generic ecommerce platforms either prohibit firearms entirely or force retailers to build compliance logic on top of systems that were never designed for serialized inventory and FFL transfer routing. The result is fragmented operations, manual workarounds, and unnecessary risk.
Gearfire was built differently. The platform integrates compliance, payment processing, inventory, and sales analytics into a single connected ecosystem designed specifically for the firearm industry. That focus shows up everywhere:
Leadership
Leadership Team
Operations & Support
Sales & Marketing
Frequently Asked Questions About Gearfire
Be Part of Something Big
Shape the Future of Shooting Sports Retail
At Gearfire, we are united by a shared passion for innovation, a commitment to excellence, and the drive to lead the digital frontier in the shooting sports industry. Our foundation is built on the diverse perspectives and unique insights of our team members, and we are always looking for bright, driven individuals to help us grow. If you are ready to shape the future of firearm retail technology and thrive in a fast-paced environment, we would love to meet you. Explore our current openings and see where you fit in.