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Press Release

Gearfire Sponsors NSSF’s SHOT University Online

January 3, 2022

Scottsdale, AZ, January 3, 2022Gearfire, the firearms, outdoor sports, and sportfishing industry’s leader in eCommerce, Point of Sale, and Merchant Services is pleased to announce their sponsorship of SHOT University Online. Updated with a diverse collection of new courses for 2022, SHOT University Online will continue its legacy as the premier e-learning experience for FFL retailers and range owners by providing a wide array of a la carte classes designed to enhance business management practices for both owners and employees alike.

“We have a history of supporting educational programs that contribute to the growth of the shooting sports industry, which is why we’re thrilled to be sponsoring SHOT University Online,” says Chad Seaverns, COO of Gearfire. “This is a valuable learning tool that will undoubtedly play a significant role in helping FFL businesses succeed.” 

The wealth of easy-access curriculum will be comprised of two learning tracks: Retail and Range, and attendees will have the opportunity to enjoy a deep-dive into each. Moreover, with each interactive course developed by industry-leading experts on such topics as compliance, regulatory issues, operational guidance, and business improvement, participants will gain constructive knowledge that’s proven to set them up for long-term success. Some course examples include:

  • Inventory management & KPIs
  • Store security concepts for the firearms retailer
  • Finding the future gun owners of America
  • Marketing range training programs
  • Range training equipment and program design
  • Establishing a robust range membership program

SHOT University Online is available only to NSSF members and is accessible all year round. To learn more about the benefits and to view courses, visit To become an NSSF member, simply visit

About Gearfire

Since 2012, Gearfire has played a pivotal role in transforming the way over 2,000 businesses within the firearms, outdoor sports, and sportfishing industries sell online, collect payments, and manage their in-store operations. With a proprietary suite of award-winning technology solutions, a carefully selected leadership team, and dedicated work force, Gearfire maintains its focus on technological innovation that ignites customer growth.