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Press Release

Gearfire Partners With Iron Valley Supply Co.

September 8, 2021

Scottsdale, AZ, September 13, 2021 – Gearfire, the firearms, outdoor sports, and sportfishing industry’s leader in eCommerce, Point of Sale, and Merchant Services is excited to announce its newest partnership with wholesale distributor and leading supplier of shooting sports and outdoor products Iron Valley™ Supply Co. With this new alliance comes a new platform integration which will only further enhance the selling power of FFL dealers and buying experience of customers—creating success for all parties.

By continuing to build customer-centric partnerships with renowned industry leaders such as Iron Valley™ Supply Co., Gearfire confirms their commitment to remaining focused on supporting the success of independent stocking FFL dealers by effectively serving their needs as retailers with growth-enhancing technological advancements.                                                                                                                                  

Moving into the future, Gearfire looks forward to expanding its range of partnerships and creating new integrations, broadening the strength of its suite of software solutions, and providing their customers with additional avenues to achieve prosperity.

About Gearfire

Since 2012, Gearfire has played a pivotal role in transforming the way over 2,000 businesses within the firearms, outdoor sports, and sportfishing industries sell online, collect payments, and manage their in-store operations. With a proprietary suite of award-winning technology solutions, a carefully selected leadership team, and dedicated work force, Gearfire maintains its focus on technological innovation that ignites customer growth.

About Iron Valley Supply Co.

IronValley™ Supply Co. was founded in 1923 in Birmingham, Alabama. This privately held wholesale distributor is a leading supplier of shooting sports and outdoor products.  As a distributor of more than 150 of the nation’s foremost brands and products, Iron Valley™ Supply Co. provides unsurpassed customer service, product knowledge and support to our dealers in hunting, shooting sports, and outdoor equipment.  Our passion is rooted in the outdoor community, and we are steadfastly committed to serve as the Adventure Culture’s Storehouse.