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Press Release

Sig Sauer “Buy Now” Capability Added To

September 17, 2020

Thanks to Gearfire’s technology integrations, Sig Sauer “Buy Now” capability has been added to This means that consumers can now be directed to their local Gearfire dealer to make a purchase. This new feature is beneficial to both consumers and Gearfire dealers. The new “Buy Now” feature on the firearm product pages, powered by Gearfire, allows the consumer to enter a zip code, and select an authorized Sig Sauer dealer in their region. The new “Buy Now” dealer locator feature also identifies the Sig Sauer Elite and Master Dealers in the area.

“The addition of Gearfire to is a great new feature that links our consumers directly from our website to our vast dealer network,” said Tom Taylor, Chief Marketing Officer and Executive Vice President, SIG SAUER, Inc. “Consumers can easily browse our website, research the SIG SAUER product they want to purchase from wherever they are at any time, and then be connected with a local retailer for purchase.”

The Sig Sauer “Buy Now” integration is the latest in the list of many major firearms manufacturers to allow consumers to purchase directly from a dealer in our Network. The technology keeps the consumer connected to their own local retailer(s), allowing them to support local businesses at a time when it is needed most. While the shooting sports industry as a whole has recently seen a vast increase in retail sales, Gearfire remains committed to the success of small businesses. One great way to do this is to give online shoppers the easiest access possible to businesses in their region.

To learn more about this new partnership between Sig Sauer and Gearfire, read the Press Release from The Shooting Wire. To shop Sig Sauer’s exceptional product line, visit their website.

About Sig Sauer, Inc.

SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, and training. For over 150 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens. Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy. Headquartered in Newington, New Hampshire, SIG SAUER has almost 2,000 employees across eight locations.

About Gearfire

Based in Scottsdale, AZ, Gearfire is a leading provider of eCommerce products and services for the firearm industry in the United States. Our solutions create an internet-based marketplace that captivates a new generation of customers accustomed to shop online. Gearfire offers powerful and comprehensive digital tools for Manufacturers, Distributors and Retailers alike, providing consumers with the largest selection of firearms and firearms accessories available. Together with sister companies Gearfire Retail and Gearfire Payments, the entities provide the most comprehensive online and in-store technology solution.

Originally published June 8th 2020