With the third quarter of 2021 wrapped up, it’s time to reveal the top selling firearms, ammunition, and manufacturer market share results – brought to you by RetailBI!

About this report

For both dealers and consumers within the shooting sports industry, important facts and figures matter. And by leveraging aggregated transactional data anonymously reported into RetailBI by ~2,500 brick and mortar stores and online retailers across the nation, we’re excited to report the following results. Let’s dive in!

Pistols – Top 10 Selling UPCs

Pistols – Manufacturer Market Share

Revolvers – Top 10 Selling UPCs

Revolvers – Manufacturer Market Share

Rifles – Top 10 Selling UPCs

Rifles – Manufacturer Market Share

Shotguns – Top 10 Selling UPCs

Shotguns – Manufacturer Market Share

Ammo – Top 10 Selling UPCs

Ammo – Manufacturer Market Share

More About RetailBI

Built specifically for firearm and outdoor sports industry executives, RetailBI is the largest consumer sales analytics platform on the market, allowing you access to robust sets of decision-making data at the click of a button.

With transactional data aggregated from more than 2,500 shooting sports retailers throughout the United States, you can take advantage of:

Tracking Online & In-Store Transactions, with RecordsDating Back to 2017

  • Gauge retail sales performance vs. your competition
  • Get insights into sales trends to assist with production decision
  • Understand market share and top gainers / losers
  • Regionalized data showing geographical sales trends
  • Viewing 100k+ UPCs from all major manufacturers
  • Product categories of firearms, ammo, magazines, optics, knives + more
  • The ability to export all data to Excel

Beautiful Customized Dashboards with Intuitive Design

  • Easy access to retailer sales data
  • Visualize data by: Category, Subcategory, UPC,Online vs. In-Store Sales, Specific Manufacturer

To learn more about RetailBI, request your personalized demo today!

About GoGeafire Team

GoGearfire is your go-to source for informed perspectives in the firearms retail industry. Our team, experienced and dedicated to this unique field, provides valuable insights into integrated solutions, compliance, and operational efficiency. With a passion for firearms and a commitment to the community, we share our expertise to help businesses thrive. Explore our blogs for a deeper understanding of the industry, and trust GoGearfire as your partner in navigating its challenges and opportunities.

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