With the third quarter of 2021 wrapped up, it’s time to reveal the top selling firearms, ammunition, and manufacturer market share results – brought to you by RetailBI!
About this report
For both dealers and consumers within the shooting sports industry, important facts and figures matter. And by leveraging aggregated transactional data anonymously reported into RetailBI by ~2,500 brick and mortar stores and online retailers across the nation, we’re excited to report the following results. Let’s dive in!
Pistols – Top 10 Selling UPCs
Pistols – Manufacturer Market Share


Revolvers – Top 10 Selling UPCs
Revolvers – Manufacturer Market Share


Rifles – Top 10 Selling UPCs
Rifles – Manufacturer Market Share


Shotguns – Top 10 Selling UPCs
Shotguns – Manufacturer Market Share


Ammo – Top 10 Selling UPCs
Ammo – Manufacturer Market Share


More About RetailBI
Built specifically for firearm and outdoor sports industry executives, RetailBI is the largest consumer sales analytics platform on the market, allowing you access to robust sets of decision-making data at the click of a button.
With transactional data aggregated from more than 2,500 shooting sports retailers throughout the United States, you can take advantage of:
Tracking Online & In-Store Transactions, with RecordsDating Back to 2017
- Gauge retail sales performance vs. your competition
- Get insights into sales trends to assist with production decision
- Understand market share and top gainers / losers
- Regionalized data showing geographical sales trends
- Viewing 100k+ UPCs from all major manufacturers
- Product categories of firearms, ammo, magazines, optics, knives + more
- The ability to export all data to Excel
Beautiful Customized Dashboards with Intuitive Design
- Easy access to retailer sales data
- Visualize data by: Category, Subcategory, UPC,Online vs. In-Store Sales, Specific Manufacturer
To learn more about RetailBI, request your personalized demo today!
About GoGeafire Team
GoGearfire is your go-to source for informed perspectives in the firearms retail industry. Our team, experienced and dedicated to this unique field, provides valuable insights into integrated solutions, compliance, and operational efficiency. With a passion for firearms and a commitment to the community, we share our expertise to help businesses thrive. Explore our blogs for a deeper understanding of the industry, and trust GoGearfire as your partner in navigating its challenges and opportunities.