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Fin & Feather Implements AXIS Point Of Sale with Industry-Specific Applications featured img
Press Release

Fin & Feather Implements AXIS Point Of Sale with Industry-Specific Applications

February 9, 2021

Family-owned for over50 years, Fin & Feather in Iowa City, IA is the newest user of Gearfire’s award-winning AXIS Point Of Sale Software! They specialize in Camping, Hunting, Fishing, Archery, Apparel, Paddling, and Climbing. Fin & Feather is a true “outdoors store”.

With ambition and a love of the outdoors, newlyweds Roger and Linda Mildenstein established Fin & Feather as a small hunting and fishing shop in 1967. Over the years, the store grew along with the popularity of the outdoors industry and added apparel and camping departments, as well as an archery range and a boat rental service. Fin & Feather is still family-owned to this day. Things may have changed since the early days, but the mission remains to take good care of customers. Small enough to know you, yet big enough to serve you. That’s Fin & Feather.

AXIS Point Of Sale Software was designed specifically for the shooting and outdoor sports industries. Fin & Feather is a great example of a retailer seeing huge benefits to choosing AXIS. Because they offer such a vast product line (both in-store and online) to consumers, more than point of sale software was needed. They chose AXIS as a complete retail management solution.

At the core of AXIS are industry-specific applications that allow retailers to reduce operating costs, increase retail sales and maintain compliance effortlessly. And with our module-based pricing, retailers only pay for the features and benefits their business needs from AXIS. Try our new POS Builder, and discover some of the benefits of AXIS for your business.

For Fin & Feather, they are currently taking advantage of industry-specific applications like:

  • the only ATF Approved digital storage of form 4473’s. No more wasting paper and storage space!
  • eNICS.
  • RetailBI consumer sales analytics (free to all AXIS users).
  • a direct integration with their current eCommerce software.

Plus, as their business grows, Fin & Feather can add more features of AXIS as they see fit. AXIS offers inventory management tools, shooting range and firearm rental applications, gunsmithing service tracking and more! Our Team will even help with implementation, training and support.

Think AXIS could benefit your retail business? We invite you to request a free demo of our software by following the link below.