Skip to main content
Dunkelberger’s Chooses AXIS Point Of Sale for Multi-Store Operations featured img
Press Release

Dunkelberger’s Chooses AXIS Point Of Sale for Multi-Store Operations

February 2, 2021

Dunkelberger’s Sports Outfitter is a family-owned business since 1972 offering two locations in Stroudsburg and Brodheadsville, PA. Both locations carry a vast assortment of fishing and hunting equipment, footwear, work wear, camping supplies and more! Both stores feature full Fishing, Camping, Firearms, Clothing and Footwear Departments, making them “The Poconos’ foremost outdoor sports retailer”. Pennsylvania Hunting Licenses, Fishing Licenses or Launch Permits are also available in either location.

In additon to Dunkelberger’s Sports Outfitter, Dunkelberger’s has also established Dunkelberger’s for Men, a distinctive haberdashery that carries traditional and classic mens clothing; and Dunkelberger’s for Women offering upscale classic clothing and accessories.

Dunkelberger’s offers our customers a wide variety of excellent quality merchandise to fit everyone’s budget. While Dunkelberger’s has a tremendous selection in all outdoor sporting needs, selection is only one aspect of the store. Expertise and customer service are paramount! All employees are knowledgeable about the products they sell and serve customers with old fashioned courtesy and professionalism.

With multiple retail localtions, and even multiple retail business models, Dunkelberger’s needed some help managing inventory and retail operations across both stores. After recently implementing AXIS Point Of Sale Software, they are now able to reduce costs, save time and add to their already exceptional customer experience. AXIS was designed specifically for the shooting and outdoor sports retailer. Loaded with industry-specific applications and functionality, AXIS is not just point of sale software. It is a complete retail management system for our industry.

  • Build your Own POS and only pay for the features your business needs.
  • Transact sales quickly and manage customers with  sales performance reports.
  • Remain ATF Compliant with built-in ATF compliant eBound Book, eNICS, e4473 and more.
  • AXIS offer’s the only ATF approved electronic storage of Form 4473s.
  • Integrate AXIS with Gearfire eCommerce and Gearfire Payments solutions.
  • Sync online and in-store products to easily manage your inventory and increase sales.
  • Manage shooting range and gunsmith operations with available AXIS add-ons.
  • Drive customer loyalty with CRM and Membership applications.

Its power, simplicity and low cost make AXIS the preferred choice amongst retailers. AXIS is even trusted by 70% of NSSF 5-Star Ranges. Seeing is believing, and our Team is confident that AXIS can help streamline business operations, reduce costs and man hours, reduce customer wait times and increase sales. We invite you to schedule your free demo of AXIS by following the link below.