Gearfire eCommerce Pro: The Ultimate E-Commerce Solution for Growth
Gearfire eCommerce Pro is the industry’s leading e-commerce platform for established FFL dealers and shooting sports retailers. Designed with scalability, ease of use, and performance in mind, eCommerce Pro combines tools to stream products from Gearfire’s vast network of partnering distributors and sell your in-store inventory.
The eCommerce Pro platform empowers retailers of all sizes to offer a nearly limitless product selection, helping them capture more sales and outperform competitors. By integrating centralized inventory management, multi-location support, and advanced analytics, eCommerce Pro delivers the edge you need to scale your e-commerce store and create exceptional customer experiences.
Ready to grow your business and outperform the competition?

What is Gearfire eCommerce Pro?
Gearfire eCommerce Pro is the flagship e-commerce platform tailored specifically for established firearms and outdoor retailers. Designed with scalability, compliance, and operational efficiency in mind, eCommerce Pro equips you with advanced tools to meet your business’s evolving demands.
Whether you’re expanding to new locations, broadening your product offerings, or simply looking for the best e-commerce solution in the industry, eCommerce Pro is built to help you succeed. By integrating powerful features and seamless distributor connections, eCommerce Pro empowers your business to stay competitive today and thrive tomorrow.

Unlock Limitless Growth with Gearfire eCommerce Pro
Unlimited Distributor Access
Seamlessly integrate with all partnering firearms distributors, giving your customers access to a vast selection of firearms, ammunition, and accessories. Maximize profit margins without holding physical stock and streamline fulfillment processes for a smooth customer experience.
Master Product Catalog
Gearfire’s Master Product Catalog simplifies inventory management by providing professionally crafted product descriptions and high-quality imagery for firearms and accessories. Retailers can instantly post inventory online with confidence, saving valuable time while ensuring customers have an exceptional shopping experience.
Multi-Store and Multi-Location Support
Scale effortlessly with enterprise-level capabilities that support multiple stores, locations, domains, or franchises. Ideal for retailers with growing footprints, this feature ensures your operations remain efficient as your business expands.
Advanced SEO and Analytics Tools
Increase online visibility and drive more traffic with enhanced SEO features that optimize your website for search engines. Paired with detailed analytics and reporting tools, these capabilities allow you to improve performance, gain actionable insights, and make data-driven decisions to grow your business.
Centralized Purchasing
Compare wholesale prices, monitor stock levels, and generate purchase orders for products from all your connected distributors—all from a single, easy-to-use platform.
Third-Party Integrations
Expand your reach with integrations to platforms like AmmoSeek, Gun.Deals, WikiArms, and Armanet. These integrations showcase your inventory to a broader audience of firearms and outdoor enthusiasts, attracting more customers and boosting sales.
Enhanced MAP (Minimum Advertised Price) Protection
eCommerce Pro provides advanced tools like “Add to Cart to See Price” and “Email for Price” options, giving you the flexibility to price products aggressively while maintaining compliance with manufacturers’ MAP policies.
Premium Fraud Protection
Protect your business and customers with advanced fraud prevention tools tailored for firearms retailers. For just 1% of protected transaction totals or $25/mo. (whichever is greater), you can enhance your platform’s security, mitigate risks, and ensure compliance.
Gearfire AXIS POS Integration
Unify your online and in-store operations with optional integration into the Gearfire AXIS Point-of-Sale (POS) system. This omnichannel integration ensures efficient inventory management, sales tracking, and seamless customer interaction across all platforms.
With unmatched capacity to scale, tailored tools for the shooting sports industry, and an ecosystem designed for seamless growth, eCommerce Pro sets your business apart in a competitive market.
Multi-Department Flexibility for Growth
eCommerce Pro makes it simple to scale your business with multi-department capabilities. Your first department—whether firearms, archery, or hunting—is included in the $249/month base price. Need more categories? Add additional departments like hunting & camping or clothing & apparel for just $125/month per department.
This flexibility allows you to:
Expand Your Product Offerings: Effortlessly add new categories to attract a broader customer base.
Tailor Your Store to Your Industry: Whether you’re a firearms retailer, archery pro shop, or outdoor gear specialist, eCommerce Pro adapts to meet your needs.
Expanding into new departments like archery, apparel, or camping gear not only broadens your audience but also boosts revenue by capturing seasonal trends and attracting repeat customers.
How This Works for Retail Category Expansion:
A firearms retailer looking to expand into archery and apparel can seamlessly add these categories for $125/month per department. This efficient approach allows retailers to provide a seamless, well-organized site navigation for their users, broadens their audience, and keeps their e-commerce platform cost-effective and scalable.
Future-Proof Scalability as Your Business Expands
With eCommerce Pro, your business is prepared for today and built to adapt to tomorrow’s opportunities.
Evolve Beyond a Single Department
Start with firearms and accessories or diversify into archery, camping, or apparel as your business grows.
A Platform for All Outdoor Retailers
eCommerce Pro isn’t limited to firearms—it’s equally effective for archery pro shops, outfitters, and specialized outdoor retailers.
Integrate Emerging Tools
Adopt new technologies and integrations to stay competitive in the evolving retail landscape.
Gearfire is Committed to Your Success
At Gearfire, we provide long-term resources and one-on-one support:
- Dedicated In-House Support Team: Get expert help with troubleshooting, training, and best practices.
- Extensive Video Library: Access step-by-step tutorials for setting up and optimizing key features.
- Ongoing Optimization: Leverage SEO tools, analytics, and integrations to continuously improve performance.
How Gearfire Makes Onboarding Effortless
Transitioning your firearms business online is simple with Gearfire’s streamlined onboarding process:
1. Schedule a Demo
Explore the full capabilities of eCommerce Pro with one-on-one guidance from our friendly team.
2. Customized Setup
Our onboarding specialists guide you through setup, tailoring your platform to your branding and business needs. No technical skills are required.
3. Go Live in Days
Your professionally branded website can be ready in as little as 3–5 days so you can start selling right away.
4. Continuous Support
After launch, our team is here to assist with troubleshooting, best practices, and optimization for ongoing success.
Frequently Asked Questions About eCommerce Pro
Whether you’re an established firearms retailer, a shooting range, or a specialty outdoor shop, you likely have questions about how Gearfire eCommerce Pro can transform your operations. Here are the answers to our most frequently asked questions, tailored to help you make the right choice for your business.
Getting Started with Gearfire eCommerce Pro
eCommerce Pro is built for scalability, offering features like unlimited distributor integration, multi-location support, and advanced tools for growth. It empowers firearms dealers to expand inventory, optimize operations, and deliver a premium customer experience tailored to their growing business needs.
With eCommerce Pro, the possibilities are virtually endless. Sell firearms, ammunition, and shooting sports accessories from all partnering distributors with unlimited access. Expand into diverse categories by adding custom departments like hunting and camping gear, archery supplies, clothing, and more.
Yes! eCommerce Pro allows you to list your own inventory, including products not sourced from distributors. Create custom categories that reflect your store’s identity and prioritize in-store stock to free up funds tied to physical inventory.
- Distributor Access: eCommerce Essentials supports up to 2 distributors, while eCommerce Pro integrates with unlimited distributors.
- Scalability: eCommerce Pro includes multi-location, multi-domain, and enterprise-level support for growing businesses.
- Premium Features: eCommerce Pro offers enhanced MAP (minimum advertised price) protection, firearms dropshipping to FFL dealers, third-party integrations, and more advanced tools.
- POS Integration: eCommerce Pro integrates seamlessly with Gearfire AXIS POS, while eCommerce Essentials does not include this feature.
Learn more about eCommerce Essentials
Advanced Features and Scalability
Yes! eCommerce Pro is designed for multi-store businesses and is ideal for firearms retailers managing multiple locations or franchises. Scale efficiently with enterprise-level tools that ensure smooth operations across all locations.
eCommerce Pro supports multi-department expansion, enabling you to add new product categories like hunting gear, camping equipment, and apparel. This flexibility helps you attract broader customer segments and diversify your revenue streams.
Yes! eCommerce Pro offers optional advanced fraud protection tools tailored for firearms retailers. For $25/month + 1% of transaction totals, you can mitigate risks and enhance your platform’s security, providing peace of mind for both you and your customers.
Pricing and Support
Depending on your customization needs, your professionally branded website can go live in as little as 3–5 days, allowing you to start selling quickly.
No! eCommerce Pro offers the flexibility to grow your business without being tied to contracts or cancellation fees.
eCommerce Pro is purpose-built for the shooting sports industry, offering tailored features and Second Amendment-friendly tools that generic e-commerce platforms simply can’t provide. Specifically designed to address the complexities of this highly regulated market, eCommerce Pro equips firearms retailers with advanced tools to ensure compliance, streamline operations, and scale their businesses with confidence.
Unlike generic platforms that overlook the unique needs of firearms dealers, eCommerce Pro delivers industry-specific expertise, robust scalability, and specialized features like distributor integrations, enhanced MAP protection, and fraud prevention. These capabilities make eCommerce Pro the ultimate solution for firearms and outdoor retailers looking to stay competitive and achieve long-term success.
Are Your Sights Set on Success?
Gearfire eCommerce Pro equips your firearms or specialty outdoor business with the advanced tools and integrations needed to scale and thrive. Purpose-built for shooting sports and outdoor retailers, this platform combines expert support and premium features to position your business for unparalleled growth.