Sell exactly what your customers are looking for—whether it’s firearms and accessories, archery gear, hunting equipment, or tactical apparel—all from one streamlined platform.

Choose a department below to explore how Gearfire helps retailers grow their business online.

Gearfire started with firearms retailers and remains built around their unique needs. Run your counter on a POS built for firearm transactions: Gearfire Point of Sale gives growing gun shops fast checkout, UPC-driven inventory, and compliance-ready integrations without enterprise overhead, while AXIS, Gearfire’s full retail management system, unifies point of sale, ATF compliance, inventory management, and distributor integrations for dealers with complex operations. Both connect with Gearfire eCommerce, so you can sell firearms, ammunition, optics, and accessories online from the same platform that runs your store.

A growing category built for archery pro shops and outdoor retailers expanding their online business. Offer compound bows, crossbows, arrows, sights, and accessories for hunters and competitive archers, with access to Kinsey’s, the most trusted name in archery distribution, plus select archery products from Zanders, Chattanooga, Sports South, and Bill Hicks. Add archery alongside your current catalog or run it as a standalone archery storefront, with in-store inventory given priority placement on your site to help you sell through.

Help customers gear up for the hunt and the outdoors by offering hunting blinds, tree stands, game calls, optics, camping gear, and survival equipment, all listed from top distributors. The platform automatically loads thousands of hunting and camping products complete with professionally curated images and descriptions, and you can adjust promotions and featured products to match seasonal sales cycles.

Sell tactical apparel, performance outdoor clothing, and branded dealer merchandise online. Gearfire’s platform automatically lists a broad selection from its distributor network, covering tactical wear like combat shirts and duty pants, hunting apparel from base layers to camo outerwear, performance fishing shirts and waders, and dealer-branded shirts, hoodies, and hats. Keep up with seasonal demand and give customers a one-stop shop alongside your other departments.

Run your range and your retail floor on one platform. AXIS, trusted by 49% of NSSF 5-Star ranges nationwide, brings lane scheduling, memberships, rentals, retail sales, and ATF compliance together in a system built for the range industry. Every payment in the business runs through Gearfire Payments, built for firearm and range companies.

Run a real firearm business from home. Gearfire gives home-based dealers an online store, cloud-based point of sale, and compliance tools without on-site servers or enterprise overhead, and the FFL Starter Kit bundles eCommerce, compliance, and firearm-friendly payments so new dealers can start selling fast. Your storefront can be live in as little as 3 to 5 days, with Gearfire’s team handling setup and distributor connections.