RetailBI: Firearms Sales & Inventory Data for the Shooting Sports Industry

Unmatched Shooting Sports Market Visibility — Powered by 2,000+ Exclusive FFL Dealers

RetailBI is the industry’s most accurate source for retail-level firearms sales and inventory trends. Built for manufacturers, distributors, and shooting sports retailers, this powerful analytics platform transforms actual point-of-sale data into actionable strategy. It is updated daily and backed by the most exclusive dataset in the industry.

  • 2,000+ dealers contributing exclusive data not found in any other national platform
  • 100,000+ tracked products across firearms, ammo, and accessories
  • Daily-updated POS and eCommerce sales data, collected since 2017
  • Unbiased, SKU-level insights to inform production, pricing, and distribution decisions

Want to know where the firearms market is heading? Get real-time retail insights built from the register, not assumptions.

What Can You Do with RetailBI?

For Manufacturers

  • Forecast demand based on statistically significant retail market data
  • Align production using visibility into sales velocity and retail month-end inventory data
  • Monitor real-world retail pricing to assess discounting and promotional activity
  • Identify emerging consumer preferences and trends based on actual dollars spent, not surveys

For Distributors

  • Optimize product mix by identifying what’s selling, and where
  • Track inventory gaps and price fluctuations
  • Use RetailBI insights to support dealer growth and satisfaction

For Shooting Sports Retailers

  • Identify best-selling products across the industry with insights from 2,000+ retailers to optimize your product mix
  • Access your store’s sales, inventory, and margin data anytime through an easy-to-use web platform or mobile app
  • Make smarter buying, pricing, and discounting decisions with near real-time dashboards, average pricing, and category-level performance

From the register to your roadmap, RetailBI turns real-world transactions into strategic clarity and helps you stay on top of sales trends in the firearms industry.

RetailBI Firearm Sales Index

The Firearms Industry’s Most Accurate Benchmark for New Firearm Sales Performance 

For years, the firearm supply-chain has relied on NICS data as a stand-in for consumer demand, but factors like permit applications, transfers, used sales, denials, and multi-gun transactions make it an unreliable measure of new firearm interest. Manufacturers and distributors deserve a credible, data-driven benchmark to guide production and inventory decisions that protect market health while meeting true consumer demand.

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How the RetailBI Firearm Sales Index is Calculated

RetailBI compiles point of sale and ecommerce transactions from a carefully selected subset of retailers within their network and isolates new firearm sales. RetailBI then compares unit sales for the same period (month and/or year-to-date) to the previous year, reporting the variance as a percentage.

By using a same-store adjusted methodology and tracking of only new firearms, the Index eliminates distortions caused by store openings/closures and irrelevant information. This approach ensures true apples-to-apples comparisons and delivers the most accurate measure of new firearms retail performance and demand available to the shooting sports industry.

Free Quarterly Firearms Sales Analytics Reports

Each quarter, Gearfire releases a free, data-rich report to help manufacturers, distributors, and retailers make smarter, faster decisions based on real transaction data—not speculation.

  • Sales trends and seasonality across key categories
  • Inventory health and retail sell-through rates
  • Price behavior and promotional impact
  • Gaps between NICS checks and actual retail sales
  • Standout product segments showing growth or resilience

Subscribe for exclusive shooting sports transaction insights not available anywhere else.

Same-store firearms industry sales data since 2021 powers every trend you see, providing a clear and undistorted view of true market demand.

Browse Past Reports and Never Miss a Future Release

Hundreds of industry leaders rely on RetailBI’s quarterly updates to guide production, purchasing, and promotion strategies.

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Frequently Asked Questions

RetailBI captures actual sales from over 2,000 shooting sports retailers, delivering real transaction data—not just background checks, surveys, or estimates. This proprietary data is exclusive to Gearfire and updated daily, offering unmatched visibility into sales trends in the firearms industry.

RetailBI represents approximately 3–5% of all adjusted NICS checks nationwide and shows a 90% correlation to national background check trends. Unlike NICS data, which includes denials, permits, and used sales, RetailBI reflects what was truly sold at retail—providing a more accurate, statistically significant view of market demand.

Sales data is updated daily, giving you near real-time insight into retail performance and product movement. Historical inventory data is refreshed at the end of each month to provide an accurate view of stock levels and sell-through trends over time.

We track more than 100,000 products at the UPC level, including firearms, ammunition, parts, optics, and accessories. You can filter by category, brand, region, and even price band.

H3: Who can access RetailBI?

Manufacturers and distributors may license RetailBI directly. Axis POS retailers receive access by participating in data sharing. Gearfire eCommerce-only users benefit from quarterly market reports but do not receive access to the RetailBI platform.

Even without full access, Gearfire retailers benefit by contributing to the ecosystem. These insights support more accurate forecasting, stronger supplier alignment, and access to quarterly benchmarks that inform smarter local strategies.

Why RetailBI Is the Smartest Way to Stay Ahead

Unlike generalized firearms data sources, RetailBI offers:

  • Dealer-contributed data exclusive to Gearfire
  • UPC-level reporting from POS and eCommerce systems
  • In-house analysis from Gearfire’s Data & Analytics team
  • Clear visibility into consumer behavior, not just industry noise

RetailBI now includes sales data from one of the industry’s largest non-Gearfire online retailers, expanding visibility beyond our POS ecosystem.

When precision matters, RetailBI is the edge your business needs.

“If you’re not running your shooting sports business on consumer-backed data, your competitors will — and they’ll outperform you because of it.”
               – Kaleb Seymour, Gearfire VP of Data & Analytics

Want to Stay Ahead of the Competition?

Receive actionable insights delivered straight to your inbox – for FREE!

  • Quarterly Shooting Sports Industry Report – A quarterly, data-driven report providing industry leaders with retail sales trends, category performance, and consumer insights across the shooting sports market.

  • Annual Shooting Sports Executive Report – An in-depth analysis of retail sales, pricing, and inventory trends, featuring year-over-year comparisons, along with the upcoming year’s market forecast

  • RetailBI Firearm Sales Index – Tracking and comparing same-store retail transactions to deliver the most accurate and trusted benchmark for gauging true consumer demand across the shooting sports industry.

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