Choose the Perfect E-Commerce Solution for Your Firearms Business with Gearfire

Gearfire offers two powerful, purpose-built eCommerce platforms designed to help firearms retailers succeed online: eCommerce Essentials and eCommerce Pro. Whether you’re just starting your journey or expanding an established business, Gearfire provides the tools and support you need to thrive online.

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eCommerce Essentials

$149/month

Ideal for new FFL dealers and small-to-mid-sized shooting sports businesses

  • Integrate up to 2 distributors to list and sell inventory online

  • Dropship Accessories to Customers

  • Set Custom Pricing & Profit Margins

  • Customize Your Brand & Website Messaging

  • Supports 1 location

  • Limited to 1 department
eCommerce Pro

$249/month

Ideal for established retailers seeking advanced tools and scalability

  • Integrate with all partnering distributors for maximum product selection

  • Dropship Accessories to Customers

  • Set Custom Pricing & Profit Margins

  • Customize Your Brand & Website Messaging

  • Supports unlimited locations and multi-store businesses

  • Unlimited and fully customizable departments (e.g., archery, hunting, apparel)

  • Enable “Add to Cart to See Price” functionality for pricing transparency

  • Dropship firearms directly to FFL dealers for seamless fulfillment

  • Manage purchase orders from multiple distributors in one centralized platform

  • Integrate with AmmoSeek, Gun.deals, WikiArms, Armanet, and more

  • Unlock premium tools for growth, scalability, and operational efficiency

Compare Gearfire eCommerce Essentials vs. eCommerce Pro at a Glance

Key Features to Help You Choose the Right Gearfire Solution

eCommerce Essentials

eCommerce Pro

Monthly Cost

$149/mo

$249/mo

Ideal For

New FFL dealers and small-to-mid-sized shooting sports businesses

Established retailers seeking advanced tools and scalability

Stream Online Distributor Inventory

Integrate up to 2 distributors to list and sell inventory online

Integrate with all partnering distributors for maximum product selection

Dropship Accessories to Customers

Set Custom Pricing & Profit Margins

Customize Your Brand & Website Messaging

Store/Location Support

Supports 1 location

Supports unlimited locations and multi-store businesses

Number of Departments

Limited to 1 department

Unlimited and fully customizable departments (e.g., archery, hunting, apparel)

Add to Cart to See Price

Enable “Add to Cart to See Price” functionality for pricing transparency

Dropship Firearms Directly to FFL Dealers

Dropship firearms directly to FFL dealers for seamless fulfillment

Purchase Order Management

Manage purchase orders from multiple distributors in one centralized platform

Third-Party Integrations

Integrate with AmmoSeek, Gun.deals, WikiArms, Armanet, and more

Premium Features and Scalability

Unlock premium tools for growth, scalability, and operational efficiency

Ready to learn more about each of Gearfire’s e-commerce solutions?

Explore the features and benefits below to find the perfect fit for your business.

Compare Gearfire eCommerce Essentials vs. eCommerce Pro at a Glance

Key Features to Help You Choose the Right Gearfire Solution

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The perfect starting point for new FFL dealers and smaller businesses

Gearfire eCommerce Essentials

Gearfire eCommerce Essentials provides all the tools you need to launch and grow your online firearms store—no technical expertise is required.

  • Turnkey E-Commerce Solution: Launch a professionally branded website quickly and easily without coding or design skills. Focus on selling firearms and accessories while we handle the setup.

  • Affordable Pricing: Start at just $149/month—no hidden fees—so you can focus on growing your business, not your expenses.

  • Simplified Inventory Management: List and sell products from up to two partnering distributors without holding physical stock or tying up cash in unsold inventory

  • Built for Shooting Sports Retailers: Enjoy features tailored specifically for firearms dealers, supporting compliance and simplifying the complexities of online selling.

  • Seamless Scalability: When you’re ready for more, upgrading to eCommerce Pro is seamless—unlock advanced tools for just $100 more per month.

The ultimate solution for established retailers ready to scale

Gearfire eCommerce Pro

Gearfire eCommerce Pro equips growing firearms businesses with advanced tools, seamless integrations, and unmatched scalability to drive long-term success.

eCommerce Pro includes all features from eCommerce Essentials, plus:

  • Gain Unlimited Distributor Access: Integrate with all of Gearfire’s partnering distributors, offering customers the widest product selection without holding physical inventory.

  • Centralized Purchase Order Management: Simplify operations by comparing wholesale prices across multiple distributors and managing all purchase orders in one convenient platform—maximizing efficiency and profit margins.

  • Multi-Store and Multi-Department Expansion: Support unlimited store locations and create fully customizable departments, including archery, hunting, and apparel, to attract broader customer segments.
  • Dropship Firearms Directly to FFL Dealers: Streamline firearms fulfillment by shipping orders directly to customers’ preferred FFL locations, saving time and simplifying logistics.
  • Supercharge Growth with Premium Add-Ons: Enhance Pro with optional paid add-ons like back-in-stock notifications, advanced fraud protection, and powerful analytics to optimize operations and enhance customer engagement.
  • Advanced Third-Party Integrations: Boost your online reach with paid integrations to product aggregators like AmmoSeek, Armanet, Gun.Deals, and WikiArms (starting at $30/month), putting your inventory in front of millions of eager customers.
  • Seamlessly Integrate Gearfire AXIS Point-of-Sale System: Unify online and in-store operations with Gearfire’s AXIS POS system for consistent inventory management, accurate sales tracking, and a seamless omnichannel experience.
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Which Gearfire E-Commerce Solution is the Best Fit for You?

Both eCommerce Essentials and eCommerce Pro are purpose-built to drive success for firearms retailers at every stage of growth.

Gearfire eCommerce Essentials

Perfect for new FFL dealers looking for an easy-to-use, cost-effective way to establish their online presence and start selling quickly.

Learn More

Gearfire eCommerce Pro

Perfect for new FFL dealers looking for an easy-to-use, cost-effective way to establish their online presence and start selling quickly.

Learn More

Seamless Upgrades: Start with eCommerce Essentials and unlock eCommerce Pro’s advanced tools as your business grows—for just $100 more per month.

Still unsure? Schedule a demo to see both solutions in action.

See How Gearfire’s Solutions Work in a Live Demo

How Gearfire Makes Onboarding Effortless

Transitioning to a new platform can seem overwhelming, but Gearfire ensures an easy and stress-free onboarding experience:

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Explore the full capabilities of eCommerce Essentials and eCommerce Pro with our expert team.

Customized Setup

Our onboarding specialists guide you through setup, tailoring your website and integrations to your business’s needs.

Go Live in Days

Launch your professionally branded website in as little as 3–5 days, depending on your selected integrations.

Ongoing Support

Post-launch, our in-house support team ensures you have the guidance needed to manage and scale your e-commerce operations confidently.

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Additional Benefits of Working with Gearfire

Over 2,000 retailers trust Gearfire to take their sales to the web.

  • Master Product Catalog: Gearfire’s Master Product Catalog takes the hassle out of managing inventory. Our team translates complex product data into consumer-friendly descriptions with professional imagery, helping you post new inventory instantly.
  • Expert In-House Support: From initial setup to ongoing success, Gearfire’s dedicated, in-house support team guides you every step of the way. Whether you need setup assistance or troubleshooting, we ensure you have the tools and expertise to thrive.
  • Seamlessly Integrated Solutions: Gearfire unifies e-commerce, inventory management, payment processing, and compliance tools into a single streamlined platform—saving you time, reducing complexity, and boosting operational efficiency.
  • Future-Proof Scalability to Grow with Your Business: As your business evolves, Gearfire evolves with you. Easily expand into new categories like hunting, archery, and apparel, add additional store locations, or adopt emerging tools and integrations to keep your business ahead of the curve.
  • A Trusted Partner for the Shooting Sports Industry: With over a decade of experience, Gearfire is trusted by FFL dealers and shooting sports retailers nationwide to deliver reliable, innovative solutions that drive measurable results.

How Quickly Can You Get Started?

Your professionally designed online storefront can be ready to launch in as little as 3-5 days, allowing you to start selling and connecting with customers quickly and confidently.

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FAQs: Choosing the Right Gearfire E-Commerce Solution

The biggest differences include:

  • Distributor Access: eCommerce Essentials supports up to 2 distributors, while eCommerce Pro integrates with all of Gearfire’s partnering distributors.
  • Scalability: Essentials supports one location, while eCommerce Pro accommodates unlimited stores, multiple domains, and franchise expansions.
  • Departments: For retailers offering products beyond shooting sports items, eCommerce Pro enables you to provide additional departments such as archery, hunting, camping, fishing, and apparel.

Pro Features: eCommerce Pro includes enhanced MAP protection, “add to cart to see price” features, firearm dropshipping to FFL dealers, purchase order management, third-party integrations, and premium scalability.

Both platforms offer:

  • Live Integration with Distributor Data Feeds: Sell inventory without holding physical inventory.
  • Distributor-to-Customer Accessory Dropshipping: Distributors ship accessories seamlessly to your customers without the need to receive the product at your FFL place of business.
  • Custom Pricing and Profit Margins: Tailor pricing to meet your business goals.
  • Customizable Branding and Messaging: Align your site’s branding, color scheme, brand language, and logos to build your unique business identity.
  • Dedicated In-house Support Team: Personalized setup and ongoing assistance.

Yes! Upgrading is seamless. For just $100 more per month, you can access eCommerce Pro’s advanced features to match your growing business needs.

Gearfire’s e-commerce platforms seamlessly integrate with compliance tools, payment processing, and other business solutions, providing an all-in-one platform that streamlines operations and helps businesses scale efficiently.

There are no contracts or cancellation fees, giving you complete flexibility.

Gearfire has been innovating solutions for the shooting sports industry since 2012. Our Second Amendment-friendly tools are designed specifically for firearms retailers, providing tailored features and trusted expertise that generic e-commerce platforms cannot match.

No problem! Gearfire’s dedicated U.S.-based support team provides step-by-step guidance, setup assistance, and a library of self-help videos for your convenience.

Yes, Gearfire eCommerce Pro offers optional integration with Gearfire’s AXIS Point-of-Sale system, which is unavailable with eCommerce Essentials.

We’re here to help! Schedule a demo with our friendly team to see both solutions in action and determine which is best for your business.

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Premium Features

Unlock advanced capabilities with premium features designed to elevate your Gearfire eCommerce Pro platform.

In-Stock Notifications

Customers subscribe to receive emails when an out-of-stock product becomes available again, ensuring they don’t miss out on items they want.

$25 per Month

Enhanced Fraud Tracking

Advanced fraud tracking allows you to customize the security of your ecommerce platform, minimizing financial losses and preserving trust among users.

1% of Total or $25/mo., Whichever is Greater

Integrations

Seamlessly connect your online store store with essential business tools through Gearfire eCommerce integrations*.

Armanet

A firearms-focused digital advertising network, reaching 50 million enthusiasts monthly with targeted, compliant, and effective marketing solutions for shooting sports retailers.

Free to Use

Constant Contact

Email and digital marketing platform that was created to help businesses create and deploy effective email campaigns that convert leads into customers easily.

Free to Use

ActiveCampaign

ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, lead scoring and web analytics.

Free to Use

Gun.deals

Gun.deals is a fast and time-saving way for shoppers to search thousands of stores to compare their offers and find what you need in just a few clicks.

$30 per Month

WikiArms

An online shopping platform and price aggregator offering real-time updates on firearm and ammunition prices, deals, and availability from integrated retailers.

$30 per Month

AmmoSeek

A search engine of participating retailers to help shoppers actively looking for in-stock ammunition, guns, and magazines at the best prices available.

$30 per Month

tawk.to

A cloud-based live chat and messaging solution designed to help businesses of all sizes connect with their customers via a easy-to-use widget.

Free to Use

AXIS Point of Sale

Award winning point-of-sale and inventory management software designed for shooting sports retail and range operations.

Call for Pricing

Credova

Offer in-store and eCommerce integrated Buy Now, Pay Later financing payment options to boost conversions and revenue.

Free to Use

* Accounts with integrated platforms and services required

Seamless Integrations with Leading Firearms Distributors

Gearfire connects your online store to a trusted network of firearms distributors, giving you access to real-time inventory feeds without the hassle of holding physical stock.

Sell More with Live Inventory Streaming

Stream firearms, accessories, and gear directly from your distributor feeds. With just an FFL and an active distributor account, you can expand your product catalog, simplify fulfillment, and provide customers with a seamless shopping experience.

Explore Gearfire’s Trusted Distributor Network:

And More Coming Soon!

Boost Your Business with Gearfire E-Commerce

Get Started with Gearfire

Schedule a demo to see our e-commerce solutions in action, and let us show you how Gearfire can bring your vision to life.

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