AXIS: The Firearms Industry’s Most Advanced Retail Management System

Point of Sale, compliance, inventory, and eCommerce in one seamless solution

AXIS goes beyond a basic gun store POS. It is a complete Retail Management System (RMS) designed for FFL retailers, built to automate compliance, simplify shooting range management, connect with leading distributors, and streamline every in-store transaction. With AXIS, your point of sale becomes part of a larger system that grows with your business.

Trusted by 49% of NSSF 5-Star Ranges nationwide

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Why AXIS? A Complete Retail Management System

Most point-of-sale systems stop at the register. AXIS unifies your entire operation into one seamless platform:

Compliance built in, not bolted on
Bound book, e4473, eNICS, NFA workflows, and audit logs that track every action.

Retail operations streamlined
POS, Inventory, replenishment automation, purchasing, and business intelligence.

Range management integrated
Memberships, lane scheduling, rentals, and classes.

Scalable by design
From single-store FFLs to multi-location chains.

Supported by experts
A world-class support team dedicated exclusively to AXIS, delivering expert training, seamless data conversion, and ongoing live assistance.

AXIS is more than software. It’s the foundation for efficient, profitable, compliant retail growth.

Built from the ground up for firearm retailers and ranges, AXIS delivers the confidence of a system designed specifically for your business.

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Retail Operations: Drive Efficiency and Profitability

Inventory Management

Track on-hand inventory across every department and location. Define retail pricing, avoid out-of-stocks, and view wholesale costs from 13 integrated distributors to make smarter purchasing decisions.

Replenishment Automation

AXIS Auto-Order monitors stock levels, analyzes sales trends, and automatically reorders through integrated distributor feeds to keep your shelves stocked with confidence.

Business Intelligence

AXIS includes a robust, built-in reporting engine that gives you clear visibility into sales, inventory, employee performance, and profitability—all without the need for spreadsheets.

For even deeper insights, AXIS pairs seamlessly with Gearfire RetailBI (included at no cost for AXIS users), providing advanced dashboards and market benchmarking to guide smarter decisions.

Point of Sale

An intuitive register delivers fast, secure checkout with full support for promotions, upsells, layaway, special orders, and guard-railed firearm transaction workflows.

AXIS also simplifies customer management by keeping purchase history, notes, and forms of identification in one profile, while supporting house accounts for added flexibility.

It integrates seamlessly with Gearfire Payments for firearm-friendly credit card processing. AXIS also supports financing options like Credova Buy Now, Pay Later for customers who want more purchasing flexibility.

Omnichannel eCommerce

Connect to Gearfire eCommerce Pro for synced inventory, pricing, and sales data across online and in-store channels. Today, 43% of AXIS dealers already integrate eCommerce directly with their store operations.

POS Integrations That Expand What AXIS Can Do

AXIS connects with trusted partners across range management, waivers, marketing, payments, and customer engagement, so your retail workflows stay efficient and in sync.

Range & Waiver Management

Smartwaiver, OtterWaiver, and RangeWorks streamline digital waiver collection, range lane check-in, and class registration—saving staff time and improving the customer experience.

Marketing & CRM

ActiveCampaign, OtterText, and Patch help you automate customer follow-up, send promotional texts and emails, and personalize in-store engagement based on sales history.

Payments & Financing

Gearfire Paymentsoffers unified, FFL-friendly payment processing for in-store and online sales.
CredovaBuy Now, Pay Later allows qualified customers to purchase high-ticket items with flexible monthly payments.

Distributor Integrations

Zanders Sporting Goods Gogoearfire Retailer

Bill Hicks & Company Gogearfire Retailer

Chattanooga Shooting Supplies Gogearfire Retailer

Gun Accessory Supply Gogearfire Distributor

Keep shelves stocked with Smart Order replenishment automation and real-time wholesale access.

Firearm Compliance: Protect Your FFL

From acquisition to disposition, AXIS ensures your compliance processes are organized and audit-ready.

Digital 4473:Simplify purchases and securely store records. 62% of AXIS dealers use our built-in 4473, and 69% of those also use eStorage.
Bound Book & A&D:Dealer, Class III/NFA, and Gunsmithing bound books, fully integrated with process guardrails to ensure accuracy.
eNICS Integration:Process background checks directly in AXIS for faster, more accurate approvals. Nearly half of dealers in eligible states already process eNICS inside AXIS.
Gun Tracing:Seamlessly integrated into the eNICS process, cross-check firearm serial numbers against the NCIC Stolen Gun File to effortlessly execute due diligence
NFA/Class III:Manage restricted items with dedicated bound books and workflows tailored to ATF requirements.
Gunsmithing Work Orders: AXIS provides a dedicated bound book and guard-railed processes for gunsmithing so that you can track every action and part with timestamps and user data. Even complex scenarios, like sending firearms to manufacturers, are handled with clarity and compliance—removing a significant headache for FFLs.

Competitor gap: Square, Clover, and other generic POS systems require manual workarounds or third-party plugins. AXIS was built for firearms compliance from the start.

With integrated e4473, bound books, and audit-ready reporting, AXIS helps you pass audits with confidence.

Disclaimer: AXIS RMS assists with ATF compliance processes but does not replace legal counsel. Dealers are responsible for adherence to all federal, state, and local regulations.

Shooting Range Management: Retail and Range Together

Lane Scheduling & Reservations: Manage bookings and lane assignments in real time. Half of AXIS dealers already use our Range module.
Memberships & Incentives: Automate recurring billing, perks, and renewals. 58% of dealers leverage AXIS memberships to boost loyalty.
Firearm Rentals: Assign and track rental firearms with usage history and maintenance requirements for rental inventory.
Classes & Education: Run profitable training programs, certifications, and events.
Shooter Profiles: Store waivers, activity history, and membership status for a seamless check-in experience. 70% of ranges pair AXIS with waiver integrations.

Competitor gap: Other POS systems treat the range as an afterthought. AXIS manages your range as a growth engine.

Scalability for Every Stage of Growth

Whether you’re opening your first store or running multiple locations, AXIS scales with your business.

Centralized reporting across all registers and stores in your organization.
Multi-location management with corporate oversight.
Cloud-based access combined with secure data ownership.

By unifying retail operations into a single source of truth, AXIS gives you unmatched visibility and control.

With AXIS, you never outgrow your system.

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Seamless Implementation and World-Class Support

Most FFLs switching to AXIS are coming from outdated or underperforming POS systems. That transition can feel overwhelming—but with AXIS, implementation becomes an advantage.

Expert Data Conversion

Existing records, bound books, and customers are migrated with precision, so nothing is lost in the transition.

Dedicated Implementation Team

From setup to go-live, our experts guide you through system configuration and training to ensure a smooth and confident launch.

Staff Training

In-depth, hands-on training gets your employees comfortable and productive with AXIS from day one.

Comprehensive Knowledge Base

Clear, well-documented resources are always available to empower your staff long after launch.

Ongoing Live Support

Our US-based team dedicated exclusively to AXIS provides fast, responsive assistance whenever you need it. You’re backed by industry specialists, not generalists.

Outstanding Customer Feedback

AXIS support consistently outpaces industry standards. Many retailers say it’s the number-one reason they switched—and why they’ll never leave.

With AXIS, implementation is not a hurdle—it’s a strength. You get a proven process that minimizes downtime, maximizes confidence, and keeps your business running smoothly from day one.

They migrated our data, trained our staff, and had us running smoothly in weeks.

“Switching systems was the part we dreaded most, but the AXIS implementation team at Gearfire made it painless. They migrated our data, trained our staff, and had us running smoothly in weeks. The ongoing support is night-and-day compared to our old provider. Gearfire’s team is responsive, knowledgeable, and dedicated. Choosing AXIS was the best decision we’ve made for our business.”

Gun Store and Range in Dallas, TX

Who Uses AXIS?

Licensed Firearm Dealers (FFLs): Need POS and compliance built into one system.
Multi-Location Retailers: Require centralized inventory control and organizational reporting.
Hybrid Stores with Ranges: Want retail and range management unified in one place.
Sporting Goods Stores with Firearms: Need to manage regulated and non-regulated inventory seamlessly.
New FFL Startups: Looking for a turnkey system with minimal learning curve and US-based support.
Gun-try Clubs: High-end destinations that combine retail, range, and lifestyle amenities like lounges, restaurants, and cigar rooms. AXIS unifies compliance, membership, events, and retail sales, enabling these clubs to deliver a seamless customer experience.

Proof From the Field

“With AXIS, we grew from a few hundred thousand annually to over $12 million last year. The system streamlined our operations and kept us compliant at every step.”

— Ammo AZ & Zeus Arms Manufacturing

“AXIS transformed how we run our range. Lane scheduling, memberships, and waivers are all in one place. What used to take hours now happens in minutes.”

— Indoor Range, Tampa, FL

“With multiple locations, we needed centralized reporting and consistent compliance across stores. AXIS gives us complete visibility and control.”

— Regional Firearm Retailer, Oklahoma City, OK

Adoption by the Numbers

Use AXIS e4473

Adopt eStorage

Run AXIS Range

Leverage Memberships

Rely on Gunsmithing

Integrate eCommerce

Of NSSF 5-Star ranges choose AXIS

Trusted by thousands of firearm retailers nationwide.

Key Differentiators vs. Other POS Systems

Compliance-First Design: Built for FFLs, not retrofitted.
Complete Gearfire Ecosystem: Connects POS, eCommerce, RetailBI, Gearfire Payments, and distributors in one flow.
Range Management Integration: Memberships, lanes, rentals, classes—all included.
Proven Scalability: Works for single shops and regional chains alike.
Expert Support: US-based, firearms-savvy team that sticks with you long term.

While competitors stop at the point of sale, AXIS, by Gearfire, raises the bar with a true Retail Management System that unifies compliance, operations, and growth.

Protect Your FFL. Simplify Operations. Grow with Confidence.

AXIS unifies compliance, POS, inventory, and range management into one Retail Management System built for firearms retailers.

Contact us today!