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Streamlined Online Sales with Gearfire + Orion Wholesale

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Sell More with Seamless Inventory and Order Fulfillment

Gearfire and Orion Wholesale have partnered to help firearms retailers expand their online presence and streamline operations. With real-time product streaming and automated order fulfillment, this integration makes it easier than ever to grow your business and meet demand.

How the Gearfire + Orion Integration Works

Streaming Inventory Access

Display thousands of firearms, optics, accessories, and more on your Gearfire-powered store. Orion’s catalog includes over 10,000 products from 190+ leading shooting sports brands.

Dropship Fulfillment to FFL or Consumer

Orders placed through your online store are automatically submitted to Orion for fulfillment and shipped directly to your customer’s designated FFL or address, where permitted by law.

“Insta-Click” Purchase Ordering

Automate your ordering process. When a customer makes a purchase through your site, their order is submitted instantly and accurately to Orion without requiring manual reentry.

Why Retailers Choose Gearfire

  • Real-time inventory from top distributors, including Orion
  • Built-in compliance tools for firearms and ammunition transactions
  • FFL-to-FFL and BOPUS (Buy Online, Pick Up in Store) enabled
  • Streamlined website management with no coding required
  • Trusted by over 2,000 shooting sports retailers nationwide

About Gearfire + Orion

About Orion

Founded in 2012, Orion Wholesale has grown from a regional operation into a trusted nationwide distributor. Dealers choose Orion for its:

  • Fast, reliable fulfillment from a centralized warehouse
  • Extensive catalog of in-demand products and brands
  • Dropship support and hands-on dealer services
  • Customer-focused approach and growing industry reputation

About Gearfire

Gearfire powers the outdoor and shooting sports industry with purpose-built technology for independent retailers. From online storefronts and POS systems to integrated payments and business intelligence, Gearfire delivers tools that help FFLs succeed in a competitive marketplace.

Access the Complete Gearfire Retail Ecosystem

Already selling with Orion? Gearfire connects your business to more than just inventory.

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Gearfire eCommerce

Launch a compliant, customizable online store preloaded with distributor inventory.

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AXIS Point of Sale

Streamline your in-store operations with a powerful, firearms-first POS platform.

Gearfire Payments

Simplify payment processing with built-in tools designed for firearms and outdoor retail.

RetailBI

Make smarter decisions using real-time data from over 2,000 retailers and 100,000 SKUs.

Ready to Sell Orion Products Online?

Join thousands of shooting sports retailers who use Gearfire to sell more with Orion’s product catalog.

Schedule a Demo Now