Proud to Support the Archery Trade Association and Its Retail Community

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A shared commitment to strengthening pro shops, ranges, and independent archery retailers

Archery retailers play a vital role in growing and sustaining the sport. Every tuned bow, every first-time archer, and every customer who walks into a pro shop strengthens the archery community. Gearfire is proud to support the Archery Trade Association and its mission to grow participation, advance education, and elevate the businesses that keep archery thriving.

Our partnership reflects a united focus on equipping retailers with the technology, tools, and industry insight needed to serve modern consumers and build long-lasting businesses.

Why the ATA Is Essential to Archery Retailers

The Archery Trade Association brings together retailers, ranges, manufacturers, and industry leaders with one purpose: to grow and protect the sports of archery and bowhunting. ATA members gain access to educational programs, industry data, business resources, and advocacy efforts that support healthier, more successful retail operations.

ATA offers retailers:

  • Training, certification, and technical guidelines that strengthen in-store expertise
  • Industry data and consumer insights for smarter merchandising and planning
  • Marketing resources and participation initiatives to attract new archers
  • Ongoing advocacy that protects the future of the sport

  • Access to the ATA Show, the industry’s largest annual gathering for retailers and manufacturers

How Gearfire Supports ATA Members

Gearfire provides purpose-built retail technology that helps archery shops, pro shops, and ranges operate more efficiently. For more than a decade, our e-commerce, point-of-sale, and payments solutions have helped independent outdoor retailers simplify operations and grow both online and in-store.

Explore all Gearfire solutions for archery retailers on our Archery Department page.

Modern Archery Ecommerce

Launch a fully stocked online store in days. Gearfire streams thousands of curated archery products directly from leading distributors, complete with professional descriptions, imagery, and automated updates. Retailers expand their product offering without holding extra inventory and deliver a smooth shopping experience to customers searching online.

Compare eCommerce Essentials and eCommerce Pro to find the right fit for your shop.

Retail Management and Point of Sale

Manage sales, inventory, service work, and range activity with clarity. Axis Retail Management System provides advanced control for full-scale operations. At the same time, the new Gearfire Point of Sale, just released in 2026, offers a fast, easy-to-use cloud-based solution designed for archery retailers of all sizes.

Fast, Reliable Payment Processing

Accept payments in store, online, and on the go with a unified payment platform that includes transparent pricing, next-day deposits, and U.S.-based support. Gearfire Payments simplifies processes and provides retailers with a single source of truth for financial activity.

A Shared Vision for Growing Archery

Gearfire and the ATA share a belief that healthy retailers are the foundation of a healthy industry. Pro shops do more than sell equipment. They tune bows, teach new archers, host leagues, support hunters, and build the next generation of participants. Together, our organizations work to equip retailers with the knowledge, tools, and technology needed to succeed in a changing market.

Benefits for ATA Members

ATA members who partner with Gearfire gain:

  • Faster setup for e-commerce and POS
  • Access to a curated master product catalog tailored to archery
  • Seamless integrations with leading archery distributors
  • Better visibility into sales, inventory, and performance
  • Reliable payments and simple reconciliation
  • Support from a team that understands the outdoor retail landscape

About Gearfire

Gearfire provides ecommerce, point-of-sale, and payment solutions built to help independent archery retailers, pro shops, and ranges grow with confidence. Our curated master product catalog, streamlined distributor integrations, and purpose-built retail tools make it easy for shops to expand their online presence, simplify daily operations, and serve customers more efficiently. For more than a decade, Gearfire has supported thousands of outdoor retailers with technology designed for real-world retail environments.

About the Archery Trade Association

The Archery Trade Association is the industry’s leading organization dedicated to growing and protecting the sports of archery and bowhunting. ATA represents manufacturers, retailers, ranges, and industry professionals by providing education, certification, research, advocacy, and consumer participation initiatives. Through its resources and annual ATA Show, the association strengthens the businesses that serve archers and helps ensure a vibrant future for the entire archery community.

Ready to Learn More?

See how Gearfire supports ATA retailers with solutions that help you grow.

Fill out the form here, or visit our archery page