Because shopping behavior has changed, it’s more important than ever to keep your brand, your inventory, and your reputation in front of the consumer throughout their entire purchase journey. Research shows that a majority of new gun buyers start the shopping process with focus on a single model, expanding their consideration set to 2-4 models through their shopping journey as they are touched by hundreds of online and offline influences.

NFDNetwork’s interconnected solutions streamline the consumers’ path to your dealership – linking to millions spent in advertising by your manufacturer partners, maximizing exposure for your message, and minimizing competitive distractions by giving them the information they need, when they need it, to buy from your store.

NFDNetwork possesses an intimate understanding of the modern consumer purchase journey; we have unique insights into shopper behavior and can help you turn those insights into sales, leveraging the industry’s most comprehensive suite of digital marketing solutions and services.

—Shane Wagoner, Director of Dealer Marketing