Distributors and dropshipping products are great, but what about moving your store inventory that you’ve already purchased? Gearfire helps you prioritize your store inventory by pushing it to the top of your category, subcategory, and manufacturer pages, but there are so many other tools you can take advantage of to help you move what you have on hand.
We live in a world where customers expect speedy shipping and product in hand as soon as possible. We also know that the majority of our dealers’ ecommerce sales are picked up in store. Make it easy for your customers to shop store inventory and get products quickly and conveniently. Take a look at some of my favorite tricks to push your store inventory to your customers below.
Store Inventory Banners
Inventory banners allow customers browsing your site to easily identify which products are on hand and in store, and which are being shipped from a distributor’s warehouse. These banners appear on search and category pages, and on the product detail pages. Help your customers easily find on hand items that they can pick up today with clear banners like ‘Select Models in Store’ or ‘Pick Up Select Models Today.’
Featured Products
The Featured Product sections of your site are often the first items a customer will spot when browsing. Featured Products can be displayed on the homepage or on your department pages. Feature your store inventory here, and update products regularly when you get new items in or to keep up with seasonal products. Over time, your customers will come to expect new, fresh products and check back more regularly.
Competitive Pricing, Sales & More
For both store inventory and distributor products, competitive pricing keeps your customers from finding another website to purchase from. While we always recommend reviewing your profit settings from time to time, there are other pricing tools at your disposal.
Some shoppers, including myself, are always going to head to the deals page first. We are a thrifty bunch, and will prioritize items on sale over the latest and greatest. While I always recommend running regular and various sales to keep customers coming back, you can specifically run them on your store inventory as well.
“Do you have inventory that’s been sitting too long? Drop your price to entice customers with a deal they won’t find elsewhere. Maybe use a free shipping promotion on top of it. There are so many tools to attract customers looking for a great deal.”
One last tip when considering sales and promotions, flash sales or limited time deals create a sense of urgency and can help move stock quickly. Get creative and see what your customers respond to.
Custom Imagery & Descriptions on Nonlinked Store Inventory
Lastly, your custom store inventory, or products that are not linked to distributor inventory, are a great way to stand out. Often times, distributor inventory can be found anywhere. But your uncommon, rare, or hard to find products can draw customers in – and high quality images and well written descriptions can go a long way. Find images online, or better yet, try including images taken right in your store and differentiate your store from your competitors.
If you’re looking for more tools and resources on both store and distributor inventory, please join our upcoming webinar, Mastering Product Management, on October 21 at 12 PM ET! Click here to register. Reading this after October 21? You can find a full library of our recorded webinars in our Knowledge Base here.
