Gearfire Offers the Best E-Commerce Solutions for Shooting Sports Retailers

Take Your Shooting Sports Business Online with Confidence

Gearfire’s purpose-built e-commerce platform makes selling firearms, ammunition, and shooting accessories easier than ever. Whether launching your first online store or expanding your existing business, Gearfire gives you the tools to increase sales, streamline operations, and reach more customers with an industry-specific solution designed for compliance support and scalability.

  • Seamlessly integrate with the industry’s largest distributors
  • Sell over 100,000 products from 1,300 brands—automatically listed on your site
  • Leverage drop-shipping & FFL transfers to expand your customer base
  • Offer Buy Online, Pick Up In-Store (BOPUS) to drive in-store traffic and sales

Why Sell Shooting Sports Products Online?

Selling firearms, accessories, and shooting gear online allows retailers to tap into an expanding market while offering customers the convenience of browsing and purchasing 24/7.

Reach More Customers

  • Expand beyond local foot traffic by reaching firearm owners, competitive shooters, and hunters nationwide.
  • Create a seamless online shopping experience for both new and experienced gun owners.

Increase Revenue Opportunities

  • Expand your catalog to include firearms, optics, magazines, ammunition, reloading supplies, and more—maximizing sales potential.
  • Offer high-margin accessories like scopes, grips, and holsters to increase profitability.

Adapt to Market Trends

  • The demand for shooting sports products is growing. A strong online store keeps you competitive.
  • Offer seasonal promotions, exclusive deals, and featured products to keep customers engaged year-round.
gun barrel loading gogearfire
gearfire ecommerce logo

Seamless Integration with Gearfire’s Shooting Sports E-Commerce Solutions

Gearfire’s eCommerce Essentials and eCommerce Pro platforms are built for shooting sports retailers. Whether launching your first store or upgrading an existing website, Gearfire streamlines inventory management, sales, and customer engagement.

Launching Your Shooting Sports Store with Gearfire is Effortless

  • Pre-loaded with thousands of shooting sports products—automatically listed, no manual product entry required.
  • Seamless inventory integration keeps your online catalog synced with distributor availability.

  • Fast setup—launch your store in as little as 3–5 days.

Need Multiple Departments?

  • eCommerce Essentials includes one department (Shooting Sports).

  • eCommerce Pro unlocks multi-department capabilities for just $100 more per month.

  • Add additional categories like Archery, Hunting & Camping, or Clothing & Apparel for just $125/month each.

The Benefits of Multi-Department Capabilities

  • Expand Your Product Catalog – Offer firearms, ammo, optics, and shooting accessories.
  • Stay Competitive – Diversify your inventory to meet customer demand.
  • Build a One-Stop Destination – Become the go-to online retailer for shooting sports enthusiasts.

Gain Access to Top Shooting Sports Distributors

Gearfire connects retailers with the industry’s largest distributors, providing access to a massive inventory of firearms, accessories, and shooting gear.

Current Distributors

And More Coming Soon (Kinsey’s, and Gun Accessory Supply (GAS)!

With Gearfire’s distributor integrations, you can sell thousands of in-demand products without maintaining a large physical inventory.

What Products Can I Sell in My Shooting Sports Store?

With Gearfire, your online store automatically features thousands of shooting sports products, making it easy for customers to find what they need

Gogearfire FFL Starter Kit black and gold gun

Firearms

  • Handguns: Semi-Automatic, Revolvers, Derringers
  • Rifles: Bolt-Action, Semi-Automatic, Lever-Action
  • Shotguns: Pump-Action, Over-Under, Side-by-Side

  • Black Powder Guns

Ammunition & Magazines

  • Handgun Ammo, Rifle Ammo, Shotgun Shells
  • High-Capacity Magazines, Extended Mags, Magazine Accessories
gun-optics-gogearfire

Optics & Sights

  • Rifle Scopes, Red Dot Sights, Holographic Sights
  • Binoculars, Rangefinders, Night Vision & Thermal Optics
Cape Gun Works Implements Gearfire End-To-End Services featured img

Shooting Accessories

  • Cleaning Equipment, Gun Storage, Holsters
  • Slings, Bipods, Targets, Range Bags
gun-barrel-gogearfire

Gunsmithing & Parts

  • Barrels, Triggers, Stocks, Rails, Muzzle Devices
  • NFA/Suppressors, Short-Barreled Rifles, Suppressor Accessories

Supporting Compliance for Firearm Sales

Gearfire supports shooting sports retailers with compliance-friendly e-commerce tools that help manage restricted sales efficiently.

State Restrictions Toggle

Automatically removes restricted items based on store location.

FFL Transfers & Drop-Shipping

Allow direct-to-FFL shipments or BOPUS to drive store visits.

MAP Compliance Tools

Maintain Minimum Advertised Pricing (MAP) on select brands.

Answers to Your Shooting Sports Department Questions

At Gearfire, we understand the unique challenges of selling firearms, ammunition, and shooting accessories online. Below are answers to the most common questions retailers ask about launching and managing their Shooting Sports e-commerce store with Gearfire.

Gearfire’s e-commerce platform is built specifically for firearms and shooting sports retailers, offering seamless integration with FFL-compliant distributors, automated product listings, and secure payment processing. Retailers can sell handguns, rifles, shotguns, ammunition, optics, and shooting accessories without the need for manual inventory updates.

No, federal law requires that firearms be shipped to a licensed Federal Firearms Licensee (FFL) for transfer. With Gearfire, customers can choose a local FFL dealer at checkout using our integrated FFLs.com lookup tool, ensuring legal compliance while streamlining the purchase process.

Retailers can offer a wide range of shooting sports products, including:
:heavy_check_mark: Firearms – Handguns, rifles, shotguns, and black powder guns
:heavy_check_mark: Ammunition & Magazines – Handgun ammo, rifle ammo, and high-capacity magazines
:heavy_check_mark: Optics & Sights – Rifle scopes, red dot sights, night vision, and thermal optics
:heavy_check_mark: Shooting Accessories – Gun cleaning kits, holsters, range bags, and bipods
:heavy_check_mark: Gunsmithing & Parts – Barrels, triggers, stocks, and muzzle devices
:heavy_check_mark: Suppressors & NFA Items – Short-barreled rifles, suppressors, and tactical gear
H3: How does Gearfire support compliance for firearm sales?
While compliance remains the responsibility of the retailer, Gearfire provides tools to support industry best practices, including:
:heavy_check_mark: FFL Lookup Integration – Ensures firearms are shipped only to licensed dealers
:heavy_check_mark: State Restrictions Toggle – Blocks restricted items based on the retailer’s state regulations
:heavy_check_mark: MAP Pricing Support – Helps retailers adhere to Minimum Advertised Price (MAP) policies

Yes! BOPUS is an excellent strategy for firearm retailers, allowing customers to purchase online and complete in-store transactions. This drives foot traffic to your shop, creating opportunities for upsells and in-person customer engagement.

Gearfire connects retailers with the largest shooting sports distributors, providing instant access to over 100,000 products from 1,300 brands. Current distributors include:
:heavy_check_mark: RSR Group
:heavy_check_mark: Lipsey’s
:heavy_check_mark: Chattanooga
:heavy_check_mark: Davidson’s
:heavy_check_mark: Bill Hicks
:heavy_check_mark: Sports South
:heavy_check_mark: Big Rock Sports
:heavy_check_mark: Zanders
:heavy_check_mark: Kinsey’s (Coming Soon)
:heavy_check_mark: Gun Accessory Supply (GAS) (Coming Soon)

Retailers can leverage drop-shipping from top distributors, eliminating the need to stock every product in-store. Some distributors also offer direct-to-FFL drop-shipping, reducing fulfillment times by shipping firearms directly to the buyer’s chosen FFL transfer dealer.

With Gearfire, your e-commerce store can be live in as little as 3–5 days. Our team helps with:
:heavy_check_mark: Store setup & branding
:heavy_check_mark: Distributor integrations
:heavy_check_mark: Product catalog activation
:heavy_check_mark: FFL compliance settings

Yes! Gearfire syncs in-store and online inventory, prioritizing in-stock products while allowing retailers to sell additional distributor inventory through drop-shipping.
H3: How does Gearfire help promote my shooting sports store?
Gearfire’s eCommerce Pro plan includes advanced marketing tools, such as:
:heavy_check_mark: SEO-optimized product listings for search engine visibility
:heavy_check_mark: Third-party sales channel support (Gun.deals, WikiArms, AmmoSeek)
:heavy_check_mark: Built-in discounts & promotions to drive seasonal sales

Have more questions? Gearfire’s team is here to help you set up, optimize, and scale your online Shooting Sports store.

Lead the Shooting Sports Market with Gearfire’s E-Commerce Solutions

The shooting sports market is growing—don’t miss the opportunity to expand your online presence.

  • Launch your store in as little as 3–5 days with Gearfire’s expert setup.
  • Access thousands of top-selling products from the industry’s largest distributors.
  • Sell firearms, accessories, and shooting gear with compliance-friendly e-commerce tools.

With Gearfire, you don’t just sell shooting sports products—you become an industry leader.

Let’s Get Started!

Please enable JavaScript in your browser to complete this form.