Gearfire Partners with MGE Wholesale, Expanding Dealer Access to Exclusive Brands

SCOTTSDALE, AZ. Gearfire adds MGE Wholesale to its distributor network, giving eCommerce dealers automated access to firearms, accessories, optics, and premium cutlery from a supplier known for hard-to-source, dealer-exclusive brands.

“MGE has spent 30 years building manufacturer relationships that a lot of distributors simply don’t have,” said Chad Seaverns, Chief Operating Officer at Gearfire. “For our retailers, that means access to products they might not carry otherwise, and a meaningful addition to what they can offer on the Gearfire platform.”

What the integration gives Gearfire dealers

Gearfire eCommerce retailers on Pro and Essentials now have access to MGE Wholesale’s catalog through automated inventory streaming. The integration adds four practical capabilities for dealers.

• Stream MGE’s live inventory directly to a Gearfire eCommerce site, so listings stay current without manual updates
• Expand your online product selection with MGE inventory, without the cost or risk of carrying additional stock.
• Reach brands with restricted dealer networks that are often hard to source through traditional distribution channels
• Take advantage of MGE’s dealer-focused promotions and monthly free-shipping promotions

Together, these give retailers another trusted supplier and a wider product selection across the Gearfire platform.

What Sets MGE Wholesale Apart

Access to restricted brands

Some manufacturers control who is allowed to sell their products, and getting on an approved-dealer list directly can be a slow or closed door for an independent shop. MGE already holds those approvals across a range of restricted lines, so ordering through the integration lets a Gearfire dealer offer gear that would normally be out of reach. That includes names like Benchmade, LMT Defense, Les Baer Custom, and Knights Armament.

A serious cutlery catalog

Knives are a real category for MGE, not a token add-on. The selection runs to well-known models from premium makers and spans automatic, fixed blade, folding, and butterfly designs, along with the accessories and tools that go with them. A shop selling to hunters, outdoorsmen, or general sporting goods buyers can deepen that part of its lineup without signing on with another distributor.

Built around the dealer

MGE works closely with the retailers it supplies, not just the brands it represents, and that shows up in how it handles freight. The distributor has been bringing shipping costs down, including better rates into Alaska and Hawaii, and each month it puts free shipping on a rotating set of brands. Dealers can time those windows to restock or to hold onto more margin on the products they sell through their Gearfire storefront.

A distributor built on dealer relationships

MGE Wholesale has served federally licensed dealers nationwide for more than 30 years from its base in South Bend, Indiana. The company carries firearms, ammunition, shooting sports accessories, and a deep cutlery catalog, and it has built its reputation on manufacturer relationships that open the door to brands many dealers cannot otherwise stock.

“Supporting independent retailers has always been at the core of what we do at MGE. Partnering with Gearfire allows us to make our catalog more accessible to our audience while giving them the tools they need to expand their product selection, streamline operations, and better serve their customers. We look forward to bringing our dealer-first approach to the Gearfire platform and helping more retailers grow their business,” said Brad Rupert, General Manager at MGE Wholesale.

Add MGE Wholesale to your Gearfire catalog

Gearfire eCommerce dealers can bring MGE Wholesale into their product lineup now. To see how the integration works or to get started on the Gearfire platform, contact us or schedule a demo on MGE Wholesale partner page.