Where there’s a will, there’s a way. Gearfire visits blustery Minneapolis, MN in January to attend the 23rd annual Bill Hicks & Co., Ltd. dealer show. Our National Sales Manager, Scott Drzonsc, shares his thoughts about the show, and some famous local cuisine.

Bill Hicks 2018

Bill Hicks Show – Minneapolis Minnesota


Wow Minneapolis is cold in January!!! Tim Coker (Gearfire’s Director of Consumer Products) and myself had the pleasure of demonstrating and attending the 23rd Annual Bill Hicks Dealer Show at the Minneapolis Convention Center on January 6th – 8th.

When we arrived, it was a balmy -11 degrees!


We could instantly feel the difference between Winter in warm and sunny Scottsdale, Arizona. It was my 1st time attending the Bill Hicks show, and it was a great experience. Tim & I had the opportunity to meet many of our great and knowledgeable dealers on the Gearfire Network, as well as recruit some new dealers to join the largest eCommerce platform in the industry. The hospitality from Bill Hicks could not have been better, and the show was a smashing success.

Tim at Bill Hicks 2018


Hunger Pains and Food Gains


While in Minneapolis, Tim & I wanted to try some local cuisine. I had recently watched a show about the “Juicy Lucy” burger at Matt’s Bar in Minneapolis on the Food Network. We braved the negative temperatures one night to make our visit to Matt’s. Tim & I both will tell you this, it did not disappoint! Lucy was definitely Juicy, and the fresh cut French Fries that were top notch. Matt’s was a great experience while in Minneapolis for the Bill Hicks show, and if you have some time, I would suggest a visit and a burger.

Bill Hicks 2018 Burger

Thank you again to the staff at Bill Hicks, our Gearfire Dealers and our manufacturing partners who were in attendance. See you all next year!!!