To continue our series of articles on marketing your ecommerce website, we focus on your email signature. Believe it or not, your email signature can be very beneficial in promoting your website, and increasing brand awareness.

Here are 3 EASY ways to use your email signature to market your business online!

 

Homepage:

Let’s start with the obvious. Use your email signature to send your recipients to your website’s homepage. The example listed below shows you how you can add a simple link to your homepage. This increases your chances of the recipient visiting your website, and hopefully making a purchase.

Scott Drzonsc
National Sales Manager – Gearfire
D: (480) 696-4304
C: (602) 980-5598
http://gogearfire.com


Social Media:

Think about it. People spend time on social media websites just about every single day. More than likely, it IS every single day. Why not add links to your business’ social media page(s) in your email signature?

Facebook, Twitter, Instagram and LinkedIn are some examples of social media links that you can include. Get the conversation started with your customers using the same websites they visit all the time! This may also improve your Gearfire website’s SEO, as a major factor in search engine rankings is your content on social media websites. Take a look at the example below.

Scott Drzonsc
National Sales Manager – Gearfire
D: (480) 696-4304
C: (602) 980-5598
http://gogearfire.com
LinkedIn: www.linkedin.com/company-beta/10784077


Promotional Video:

When you’re surfing the web, how much time do you spend watching videos? Chances are you spend more time watching videos now than a few years ago. Videos have become wildly popular on frequently visited social media websites, YouTube, Vimeo, etc. And viewers EAT IT UP.

Get in on the trend! Just abut every video you watch online these days is an advertisement for one thing or another. Make a video about how to properly clean your guns, firearms safety, or something really cool that your business offers! All it takes is your smartphone, a little bit of time and some imagination. Don’t forget to let your viewers know where to find your business online and on the street!

Scott Drzonsc
National Sales Manager – Gearfire
D: (480) 696-4304
C: (602) 980-5598
http://gogearfire.com
LinkedIn: www.linkedin.com/company-beta/10784077
Learn More Here: https://www.youtube.com/watch?v=5DL8YAGr0e8

 

And there you have it, simple ways to market your ecommerce website using just your email signature. And the best part is, you rarely have to change anything! When the time comes, you can easily add and/or change links at any time. OR, you can change your links more frequently until you find which ones seem to get the best response from your prospective and REPEAT customers.