Positive reviews from your customers are obviously a good thing for business. But did you know they have never been more vital for improving your website’s SEO? It’s true! Google and other major search engines are constantly scrubbing for content that proves your business is legitimate, and your customers are happy.
As a matter of fact, when potential customers are browsing the web for products to purchase, they are far LESS LIKELY to buy unless other customers are writing (positive) reviews. Even today, with the greatest technological advances in history, word of mouth is still a very powerful marketing tool.
Your satisfied customers will not always take the time to share their experience with your business online. Sometimes, you need to give them a friendly push to make it happen. The good news is that it is easier than you might think.
Need more reviews for your business online? Here’s how to make it happen.
- Ask your customers! Sometimes it is just that easy. You already provide great service and unmatched available inventory. Ask your customers to share their experience once the sale is complete.
- List your business on multiple review sites. The key is to make it easy for your customers to leave great reviews. They will NOT go out of their way to do so. But in today’s era of technology, they will be more inclined to if your business is easy to find. You can easily list your business on review sites like Yelp, CitySearch and others. Be sure to use Facebook and other social media websites as well. Here is a helpful article that will give you even more resources.
- Incentivize! Reward your customers for writing their reviews. Hold a monthly giveaway where one reviewer is picked at random, or offer a discount towards their next visit! This can also help increase your store’s foot traffic!
- Interact. many review sites allow you to leave replies to posted reviews. If your customer is happy, thank them for leaving their review. If the customer is unhappy, ask how you can make it right. Reputation management is key.
The “rules” of SEO are constantly changing. Having the right content online will boost your rankings, and make your business more visible online. Why not let your customers provide some of that valuable content? And even if things change, and those reviews don’t carry as much weight some day, your business will ALWAYS attract new customers when others praise what you do for them.