Knowledge and innovation is at the heart of everything we do at NFDNetwork—how we live, how we work and how we serve the firearm dealer community. The NFDNetwork culture is about providing a foundation to achieve our purpose: to help the local firearm dealer succeed in the ever-changing marketplace. Here, in seven core values, is NFDNetwork’s culture in action:

We empower.

We build tools to help firearm dealerships grow and thrive. But we also support your store with ongoing education and training on everything from using the software to building a marketing plan.

We listen, we care, we serve.

Every new release of our software goes through a unique and rigorous process that begins with listening to one voice: yours.

We do what we say we’ll do.

We walk the talk. Every daily, weekly and monthly goal set at NFDNetwork is tied to our purpose of helping firearm dealerships succeed. As individuals, we commit to these goals and then hold ourselves and each other accountable—no matter how difficult.

We practice open, real communication.

There’s no sugarcoating here. A passive-aggressive approach is never welcome. Our communication allows for disagreement, real feedback and transparency.

We face challenges with optimism.

Our belief: start with impossible, then kick it up a notch. We may struggle, and things may not always go the way we planned, but we rally together to achieve big things. And we do it all with a smile.

We check our egos at the door.

Abandon all ego, ye who enter here. We give credit where credit’s due and work to find solutions.

We innovate and constantly improve.

Digital technology changes everyday—what works today may not work tomorrow. We strive to stay ahead of the technological advancements and continually monitor online shopping trends. We share ideas, find new solutions and inspire each other every day.

—Shane Wagoner, Director of Dealer Marketing